Affiliate Roundup: Travel, Coupons, & Post-Cookie Sky Bridges

This week in FMTC’s Affiliate Roundup: Affiliates take the travel industry by storm. We track the past, present, and future of coupons. In a post-cookie world, eCPM, programmatic, and retail media look to take over the advertising world.

M&A, New Entrants, & Raises

Affiliate.Travel Redefines Travel Industry Collaborations

This revolutionary new product from RezLive.com earns affiliates to monetize on travel bookings.

Source: BNN Breaking

Best Practices, Explainers, & Opinions

Tracing the Evolution of Coupons Over the Years

From Coca-Cola in the 1880s to blockchain in the 2020s, read about coupons and their impact on consumers.

Source: Coingape

Using Coupons to Drive Engagement and Retention

Build loyalty and drive profits by bringing customers in with a good deal.

Source: business.com

Affiliate Spam is Clogging Product Review Searches

Spam ranks higher than “authentic” content on SERPs.

Source: Hello Partner

Case Studies, Profiles, & Awards

Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic

After some rocky business, the digital publisher saw more traffic and a 9% YOY increase in ad revenue, with affiliate revenue growing the fastest.

Source: AdExchanger

Affiliate-Adjacent

Forget About Clicks, Google AdSense Shifts To ECPM Payment Model

eCPM, or effective cost per mille (where “mille” means 1,000 visitors) counts impressions, not clicks.

Source: Powerhouse Affiliate

Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses

Ad platform partnerships are integral in a retail media network-led future.

Source: AdExchanger

Shopify ‘Audiences’ Boosts Cookieless Ads

As cookies become a thing of the past, Shopify’s new data-sharing AI delivers better ad performance for merchants.

Source: Practical Ecommerce

83% of publishers eye retail media investment

A global study of over 1,000 merchants, agencies, and publishers sheds light on the retail media landscape.

Source: Marketing Tech News