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Affiliate Marketing News 1-7-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Welcome to the New Year!
“From the entire FMTC team, we’d like to wish you a very happy and prosperous new year! As we welcome in 2020, I’d like to let you know that we will be launching some exciting new tools and features very soon. So keep an eye out for future posts with more details.”
Source: FMTC
Affiliate Marketing Trends to Watch and Predictions for 2020
“With the new decade around the corner, just few hours before we usher in 2020, I would like to bring you a compilation of expert predictions on affiliate marketing trends to watch and things (likely) to happen in 2020.
In line with our tradition to pick the some of the brightest affiliate marketing minds, I have once again reached out to many industry thought leaders, and I’m excited to bring you the final product (based on the responses received) below.”
Source: AM Navigator
Affiliate Sites Focused on One Product
“Q: Do you create an affiliate site based on 1 product that can be purchased at a place like Amazon? I’m an amazon affiliate.
A: There is no one correct way to create an affiliate site.”
Source: Affiliate Marketing Blog
Elevate your performance marketing with the Awin Group at ASW
“The Awin Group is once again serving as official global sponsors of Affiliate Summit West, January 27-29 at the Paris Las Vegas Hotel & Casino. Across the three days, we’re available to discuss further optimizing your performance marketing strategy on our trusted Awin and ShareASale platforms.”
Source: ShareASale
Using advanced discounting to expand your promo code horizons
“You don’t want a bog-standard promo code strategy. Nor do you want to simply side-step the pitfalls of coupon campaigns. E-commerce is an increasingly competitive space. Every day, new brands bring their stores online, and e-commerce leaders constantly update and improve their strategies.
If you’re going to stand out online, you need creative strategies to help. Clever applications of promo codes are a great way to do that. However, the key to getting creative is investing in the kind of technology that will really allow you to cut loose.”
Source: AWIN
A Personal Introduction to FMTC
“I used FMTC for many years as a publisher. They made my affiliate marketing journey much easier by automating many tedious and repetitious tasks. When I started what eventually became AffGeek and began transitioning into the affiliate program management side of things around 2015, I experienced another side of FMTC. This side served merchants, affiliate managers, OPMs [outsourced program managers], marketing agencies and more.
So, with this brief personal introduction in mind, I’d like to introduce you to what I feel are the many benefits of FMTC…”
Source: AffGeek
SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence
“Studies over the years have shown that the vast majority of B2B buyers start their journey with a Google search. But what good is being found if the content doesn’t create immediate feelings of trust for the searcher?”
Source: TopRank Marketing
How to Use Influencers to Power Up Your Affiliate Marketing
“We have written many articles on the Influencer Marketing Hub, showing how successful influencer marketing can be for virtually any type of industry. This can be just as true for people who generally use other types of marketing. The general goal of all marketing is the same – to increase the exposure of some product to as many relevant people as possible (often with the intent to increase sales, either now or in the future).
Some firms outsource the marketing/selling of their products to others. One way of doing this is via affiliate marketing. Keen affiliates happily market and sell products for a portion fo the sales price. It makes sense, therefore, to combine the advantages of both influencer and affiliate marketing to power up your marketing success.”
Source: Influencer MarketingHub
Your Top 5 Affiliate Marketing Video Resources
“It’s a new year and time to focus on implementing positive change. This week I thought I’d share some of the most watched video resources I shared over the past year. These are the ones you all really resonated with, and they’re a great selection too! They’re also timeless, and can still be used in the first few weeks of 2020 to scale and grow your affiliate programme in a few quick steps. You can view them all individually by clicking on the links to watch and read the blog recaps that went with each of them below.”
Source: Affiliate Insider