Attribution Models

New PMA Whitepaper: How Attribution Models Affect Your Affiliate Program

The Coupons & Deals Council of the Performance Marketing Association has recently released a new whitepaper on the different affiliate attribution models. The below is an excerpt from’s post: Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream […]

FMTC’s Recap of Affiliate Summit East 2018

Our team had a great time attending Affiliate Summit East in NYC, where FMTC was a silver sponsor. The event took place July 29-31 in the Marriott Marquis in Times Square. Affiliate Summit gathers thousands of representatives from all over the affiliate industry. This includes merchants, agencies, affiliates, solution providers, and more.       […]

Join FMTC at the 2018 Streamline PNW Cruise

Headed to the Streamline Marketing Conference and PNW Cruise this week? We’d love to connect with you there. Our CEO, Brook Schaaf, and our Datafeed Relationship Manager, Alan Rapoport will both be representing FMTC at the event. The Streamline PNW Cruise takes place August 9-10 and is co-hosted by Impact. Join the gang for a […]


How Does FMTC Process Deals?

  Many of you already know that FMTC collects data from networks, which is then processed by our data engineer team. The result is thousands of deals being available in our deal bank. But wouldn’t you like to know more details about how your deals get from point A to point B? I’d like to […]

FMTC New Merchants

New FMTC Merchants 8-6-2018

New FMTC merchants include: Beautytap, Cox Communications, I’d Rather Be With My Dog, Sprint, and SwimOutlet.

FMTC Featured Merchant – Vilacto

  Vilact skincare is a premium Scandinavian brand based on the patented Lactoactive supermolecule. Lactoactive can un-do and repair years of damage to all skin types and ages. Awards include Best New Natural Skincare in Scandinavia in 2015 and 2016 and Best Natural Skincare Products in Europe in 2017. Their skincare, lip balm, and hand and feet treatments […]