Our History
The company was formed in 2007. Like most successful startups, FMTC kicked off by solving an actual problem that one of our founders was encountering: her staff was spending so much time fixing and categorizing the coupons and deals they were collecting from affiliate programs that they barely had enough time to drive traffic to the site.
So, a system was developed that would collect and scrub the data to a point where humans could easily double-check it, fix anything “weird” and deliver it to her site automatically throughout the day.
The move from an in-house solution for one site to a commercial product available to other sites in the market was a logical next step. Our founders created the product and began marketing it to affiliates.
What’s with the name?
FMTC stands for “For Me To Compete”. It means that with our tools, affiliates of all sizes can compete on the big stage. They have access to accurate, valuable, monetized content – allowing them to focus on what they do best – driving traffic, building loyalty and engaging their audience.
Our company was originally named “For Me To Coupon”. For you Conan O’Brien fans out there, you know the punchline! For those of you that aren’t hearing the little play on words – feel free to research Triumph the Insult Comedy Dog on YouTube (NSFW: watch at your own risk…being “PC” is not his thing!).
The original name worked for us through our early years when we did focus on coupons quite a bit (and people were seeing Triumph on Conan frequently) – but we broadened our horizons to include not only coupons, but deals, special offers, holiday shipping deadlines, links to clearance pages and deep links throughout merchants’ sites.
So – we replaced “coupon” with “compete”. It doesn’t have the same comedic ring to it – so we go by “FMTC”.
Our Product Evolution
The story of our name really follows the story of our product evolution. We began as a company offering a datafeed of coupons and deals and have grown into a provider of all kinds of content for affiliates.
Our “feed” is now several feeds. The Premium subscription includes all of the content we collect and process – and subsets of that are broken out into more products like our UK Mini Feed, the Local Deals Mini Feed and even our “just coupons”, Coupon Mini Feed.
We’ve also begun building a suite of tools, like the Deal Bank, that are designed to help bloggers, content creators and other marketing-minded (errr, less technically-minded) people find and share great content with their readers, subscribers and networks.
Meet Our Team
Brook Schaaf
Brook Schaaf
Alan Rapoport
Alan Rapoport
Chrystal Roessler
Chrystal Roessler
Jason Kalish
Jason Kalish
Helen Kembery
Helen Kembery
Melanie May
Melanie May
Anthony DiSante
Anthony DiSante
Ian Foulk
Ian Foulk
Matthew Bowker
Matthew Bowker
Hannah Dunteman
Hannah Dunteman
Joshua Hutter
Joshua Hutter
Beth Stroupe
Beth Stroupe
Carrie Scott
Carrie Scott
Christine Turner
Christine Turner
Jennifer Greene
Jennifer Greene
Heather Moore
Heather Moore
Mary Caldarelli
Mary Caldarelli
Chelsey Daniels
Chelsey Daniels
Angelique Elijah
Angelique Elijah
Erin Jones
Erin Jones
Tina Mayes
Tina Mayes
Krista Dehnke
Krista Dehnke
Barbara Goszka
Barbara Goszka
Beth Larymore
Beth Larymore
Jason Linn
Jason Linn
Robert Reinhold
Robert Reinhold
April Stant
April Stant
Tiffany Ferrell
Tiffany Ferrell
Melanie Wilhelm
Melanie Wilhelm
Mehnaz Rahim
Mehnaz Rahim
Mary-Jane Semakaleng Matlakala
Mary-Jane Semakaleng Matlakala
Lendyll Naicker
Lendyll Naicker
Michael Du Toit
Michael Du Toit
Shobitha KN
Shobitha KN
Patti Wright
Patti Wright
Join Our Team
FMTC is staffed with talented individuals who each bring a little something special to the mix, creating an amazing team. Doing quality work, providing great support and delivering valuable products and services are important to us.
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