Our History

The company was formed in 2007. Like most successful startups, FMTC kicked off by solving an actual problem that one of our founders was encountering: her staff was spending so much time fixing and categorizing the coupons and deals they were collecting from affiliate programs that they barely had enough time to drive traffic to the site.

So, a system was developed that would collect and scrub the data to a point where humans could easily double-check it, fix anything “weird” and deliver it to her site automatically throughout the day.

The move from an in-house solution for one site to a commercial product available to other sites in the market was a logical next step. Our founders created the product and began marketing it to affiliates.

What’s with the name?

FMTC stands for “For Me To Compete”. It means that with our tools, affiliates of all sizes can compete on the big stage. They have access to accurate, valuable, monetized content – allowing them to focus on what they do best – driving traffic, building loyalty and engaging their audience.

Our company was originally named “For Me To Coupon”. For you Conan O’Brien fans out there, you know the punchline! For those of you that aren’t hearing the little play on words – feel free to research Triumph the Insult Comedy Dog on YouTube (NSFW: watch at your own risk…being “PC” is not his thing!).

The original name worked for us through our early years when we did focus on coupons quite a bit (and people were seeing Triumph on Conan frequently) – but we broadened our horizons to include not only coupons, but deals, special offers, holiday shipping deadlines, links to clearance pages and deep links throughout merchants’ sites.

So – we replaced “coupon” with “compete”. It doesn’t have the same comedic ring to it – so we go by “FMTC”.

Our Product Evolution

The story of our name really follows the story of our product evolution. We began as a company offering a datafeed of coupons and deals and have grown into a provider of all kinds of content for affiliates.

Our “feed” is now several feeds. The Premium subscription includes all of the content we collect and process – and subsets of that are broken out into more products like our UK Mini Feed, the Local Deals Mini Feed and even our “just coupons”, Coupon Mini Feed.

We’ve also begun building a suite of tools, like the Deal Bank, that are designed to help bloggers, content creators and other marketing-minded (errr, less technically-minded) people find and share great content with their readers, subscribers and networks.

Meet Our Team

Brook Schaaf

CEO

Alan Rapoport

Sales & Business Development

Chrystal Roessler

Sales & Business Development

Jason Kalish

Sales & Business Development

Helen Kembery

Sales & Business Development

Melanie May

Software

Anthony DiSante

Software

Ian Foulk

Software

Matthew Bowker

Software

Hannah Dunteman

Software

Joshua Hutter

Software

Beth Stroupe

Data Processing Shift Lead

Carrie Scott

Data Processing Shift Lead

Christine Turner

Data Processing Shift Lead

Jennifer Greene

Data Processing Shift Lead

Heather Moore

Data Processing Shift Lead

Mary Caldarelli

Data Processor

Chelsey Daniels

Data Processor

Angelique Elijah

Data Processor

Erin Jones

Data Processor

Tina Mayes

Data Processor

Krista Dehnke

Data Processor

Barbara Goszka

Data Processor

Beth Larymore

Data Processor

Jason Linn

Data Processor

Robert Reinhold

Data Processor

April Stant

Data Processor

Tiffany Ferrell

Data Processor

Melanie Wilhelm

Data Processor

Mehnaz Rahim

Data Processor

Mary-Jane Semakaleng Matlakala

Data Processor

Lendyll Naicker

Data Processor

Michael Du Toit

Data Processor

Shobitha KN

Data Processor

Patti Wright

HR & Finance

Join Our Team

FMTC is staffed with talented individuals who each bring a little something special to the mix, creating an amazing team. Doing quality work, providing great support and delivering valuable products and services are important to us.

Apply Today

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