This week in FMTC’s Affiliate Roundup: We dive into the heart of affiliate marketing – the industry’s shortcomings and present status and how the emerging themes will play into our future. Find these topics and more in this week’s roundup!
Best Practices, Explainers and Predictions
Consumers signal their strategy for Black Friday shopping.
A hard look at affiliate’s shortcomings and how we can overcome them.
Source: Marketing Dive
Lessons retail media might want to heed before other channels seize the opportunity.
Five themes that drive the growth of affiliate.
M&A, New Entrants and Raises
Three companies become one to offer commerce advertising solutions.
Case Studies, Profiles and Awards
Agency team members who earned the CJ Ambassador badges.
Insights and predictions from results of an August 2022 survey.
Source: Digital Commerce 360
Events, Webinars and Podcasts
An interview with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com.
Source: Profitable Performance Marketing
The event will be held at the Festival Arena in Dubai on October 26-27.
Consumer vs. marketer preferences in top advertising environments.
How Gen Z app spending habits compare to older generations.
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Advertisers can now run ads on Microsoft, Google, Facebook, and Instagram via Multi-platform.
A look at how the late queen used coupons to get her dream wedding gown.
Source: Us Weekly