Affiliate Roundup: Inflation’s Effects on Deals, Loyalty, and Cash Back Programs

This week in FMTC’s Affiliate Roundup: With the holidays coming up and inflation still high, consumers are looking for ways to save money on purchases. Deals, loyalty, and cash back programs are increasingly important parts of shoppers’ strategies. Read about this topic and more in this week’s affiliate roundup!

Best Practices, Explainers and Predictions

Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards

Inflation drives consumers to seek deals, cash back rewards, and loyalty programs.

Source: MediaPost

M&A, New Entrants and Raises

Fandom acquires TV Guide, others from Red Ventures

The $55 million deal includes other popular sites such as GameSpot and Comic Vine.

Source: The Desk

Case Studies, Profiles and Awards

How One UK Publication Captures Shoppers at the Point of Inspiration

The Indy adds new integration that allows visitors to shop directly from its website.

Source: Retail Touchpoints

Events, Webinars and Podcasts

76% of UK consumers willing to consume ads in exchange for free content

UK consumers report they’re willing to trade time to get free content.

Source: Marketing Tech News

2023 PMA Board Of Directors Nominations Open

Deadline for the self-nomination application is October 31.

Source: PMA

Affiliate Marketing in a Recession or Economic Downturn

A long list of reasons why affiliate can be the harbor in an economic storm.

Source: Profitable Performance Marketing

Affiliate Adjacent

App Store experienced sharp revenue drop in September, Morgan Stanley says

App Store revenue drops and growth decelerates in its top markets.

Source: TechCrunch

PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most

With 53% of consumers in the survey citing concerns about inflation, it is not quite a surprise that only 20% report they’ll be participating in Black Friday sales.

Source: MediaPost

Retail Apocalypse Reversal?

Digital-first brands might be brick-and-mortar retail’s savior.

Source: Practical Ecommerce

The Supreme Court takes on Section 230

The U.S. Supreme Court will decide if platforms like Google and Facebook should be held liable for user content.

Source: TechCrunch