FMTC Featured Merchant: Rule of Next

Introducing the Rule of Next affiliate program – your opportunity to partner with a retailer at the forefront of streetwear, sneakers, and contemporary fashion. With decades of experience connecting customers with sought-after brands and emerging styles, Rule of Next offers a curated selection of apparel, footwear, and accessories for those who want to stand out from the crowd. Join the affiliate program to share the latest in streetwear and sneaker culture with your audience while earning commissions along the way.

Why Rule of Next?

Partner with Rule of Next, a culture-driven retailer built on a simple idea: always look for what’s next. Since 1995, that mindset has shaped how Rule of Next approaches streetwear, staying close to the artists, athletes, creatives, and independent labels influencing what comes next in style and culture.

Today, that point of view comes through in a curated mix of sought-after sneakers, contemporary apparel, premium denim, accessories, and emerging labels, alongside original cut-and-sew and underground brands through Scratch MFG. For publishers, Rule of Next offers more than another fashion assortment. It gives audiences a place to discover established names alongside brands and products they may not find everywhere else.

Affiliate Program Details

• 3% baseline commission
• 14-day cookie window
• Average Order Value: $220.00
• Join on Rakuten

Learn More and Join Affiliate Program

Rule of Next: Modern Style, Made for Everyday

Rule of Next brings together sought-after names like Nike, Air Jordan, ASICS, Ksubi, Denim Tears, and Palm Angels alongside emerging and independent labels. Since 1995, discovery and curation have been central to the brand, with an assortment that continues to evolve alongside streetwear and sneaker culture.

Through Scratch MFG, Rule of Next combines original cut-and-sew pieces with independent and underground labels, giving publishers distinctive products and emerging brands to feature. Its sneaker-focused assortment includes footwear from Air Jordan, Nike, ASICS, Converse, Salomon, and Dr. Martens, spanning iconic styles, sought-after releases, and newer silhouettes.

With an average order value of $220, Rule of Next gives affiliates meaningful earning potential from each qualifying sale. New releases, seasonal collections, sneaker launches, and emerging brands also provide publishers with a steady stream of timely products and stories to feature throughout the year.

Learn More and Join Affiliate Program