Affiliate Roundup: Affiliate Browsers, Google Lens Update, TikTok Tests Product Links, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Affiliate browsers might be the next big thing in SEO. Google Lens has introduced a new feature that makes in-store shopping easier. TikTok is discreetly experimenting with product links in posts to improve its e-commerce features and strengthen its position as a shopping platform.

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• Affiliate browsers might be the next big thing in SEO! By enhancing user experience and driving high-quality traffic, they can help improve search rankings.

• Perplexity AI is emerging as a leader in AI-driven shopping, offering tools that enhance product discovery and personalized recommendations for online shoppers.

• StoreCash’s new app allows users to instantly earn cash back while shopping at participating stores, aiming to make savings more accessible and immediate.

• The NRF and Deloitte report reveals that consumer spending during the Cyber 5 shopping period is expected to increase, driven by early discounts and improved online shopping experiences.

• Google Lens has introduced a new feature that makes in-store shopping easier by allowing users to scan products and instantly compare prices, reviews, and availability online. 

• TikTok is quietly testing product links in posts to enhance its e-commerce capabilities and strengthen its reputation as a shopping platform.

• Get ready for the PMA Holiday Happy Hour 2024 – a networking event hosted by the Performance Marketing Association, bringing together industry professionals for an evening of connection and celebration.