Affiliate Roundup: Social Commerce, Cross-Channel Marketing, & Tax Loopholes

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: It’s all about the brand names this week as TikTok dominates much of our news with its prolific Shop and Amazon’s in-app shopping expansion. Elsewhere, Netflix and Google team up, as do YouTube and Shopify. Klarna and Temu also make headlines.

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• With over half a trillion made in 2023, TikTok Shop dominates most of the U.S.’s social commerce.

• Amazon grows in-app shopping opportunities in Pinterest and TikTok.

• Netflix and Google team up for in-streaming shopping.

• YouTube and Shopify expand partnership and affiliate opportunities.

• A new report finds that cross-channel marketing boosts conversion rates by over 30%.

• Temu takes advantage of a tax loophole once favored by Amazon.

• From “buy now, pay later” to “save now, pay later” — Klarna introduces new deposit feature.