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Affiliate Marketing News 05-07-21
It’s an exciting time to be in the affiliate marketing industry as the growth is just beginning! Here are some of the latest articles on what’s happening in the industry.
M&A, New Entrants, and Features
Perform[cb], Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a network.
Apollo Global Management, a U.S. private equity group, is close to acquiring Yahoo and other Verizon Communications media assets from Verizon, according to the Financial Times, citing people familiar with the situation. The deal would enable Verizon to focus more closely on mobile and the rollout of 5G.
Case Studies, Profiles, and Awards
ASA ruled the claims unverifiable and thus in breach of the code.
Niamh Butler-Walton spoke to Stephen Davis from Finder about the upcoming PMAs. They discuss what Finder is most looking forward to and what’s taking place behind the scenes.
Industry investors gathered on a virtual webinar yesterday to discuss the drivers of investment and the future of the industry. Blake Saunders, Managing Director at Lazard, and Ben Faw, Co-founder of Best Reviews and AdVon Commerce, joined Martech Record for a webinar that shed light on where the industry is heading.
Source: Martech Record
The ecommerce boom heralded by the stay-at-home orders of 2020 has encouraged publishers to lean more intently into affiliate programs, including The New York Times’ Wirecutter.
Best Practices, Explainers, and Predictions
If you’re an affiliate marketer or website owner using FMTC’s Publisher Toolkit, it’s important to make sure you haven’t overlooked any of their great perks. One of my favorite features is hands down their daily deal emails for your selected favorite merchants.
Source: Hey, it’s free!
Affiliate is a data-driven performance-based channel – and that’s why we love it, right? It allows us to invest more into what’s going well, optimise partnerships to make them smarter, with the ultimate goal being a higher return.
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time.
Create beautiful product displays, find new affiliate opportunities, and easily manage all of your important links.
Events, Webinars, and Podcasts
PerformanceIN are thrilled to announce that entries for the fifth International edition of the Performance Marketing Awards are now open. Based on the trends we have noticed over the past year and feedback from the community, we have introduced a number of new categories, have a brand new venue for you, and have a new voting process.
Ready for Spring? Martech Record is ready to mingle. Register now for the Martech Record May Virtual Happy Hour on May 13th at 4:30pm EST to connect with other affiliate industry members, discuss 2021 trends, and share a cocktail while pretending you’re not in your living room. Register by May 7th so you can join the pre-event networking rooms.
Source: Martech Record
Partnerships Experience 2021 (PX 2021) brings together the innovators, the change-makers, and leaders of growth to discuss how companies approach and transform partnerships. PX 2021 is the must-attend event where brands, publishers, and influencers gather to learn, connect, and #createpartnerships.
If you have an affiliate industry story to share, let us know!