Back

Affiliate Roundup: Creators and Content, Checkmate, the FTC, and More

Twitter Facebook Linked In Paper Plan

This week in FMTC’s Affiliate Roundup: It’s all about e-commerce data, best practices, and news this week as we take a look at content and its creators, emerging online shopping platforms, and the stirrings of a new FTC rule that could impact digital subscription services.

Best Practices, Explainers, and Opinions

Creator-led affiliate marketing is the future of e-commerce – if you do it right

Why — and how — affiliate partnerships shape e-commerce.

Source: The Drum

Why brands should partner with UGC creators to build authentic connections

UGC (user-generated content) offers several benefits — and respite — for marketing teams.

Source: impact.com

Case Studies, Profiles, and Awards

Celebrity investors pile into consumer savings startup Checkmate

The up-and-coming all-in-one shopping app aims to “reinvent online store marketing.”

Source: TechCrunch

Affiliate Adjacent

Charts: U.S. Retail Ecommerce Sales Q1 2023

In Q1 2023, U.S. retail e-commerce sales grew to over $272 billion — a rise of 3%.

Source: Practical Ecommerce

The FTC’s proposed ‘click to cancel’ rule could impact ecommerce subscription businesses

The FTC seeks to make cancelling subscriptions as easy as signing up for them.

Source: Digital Commerce 360

Data Reveals Programmatic Cookie Alternative Pricing, Impressions

Check out the latest cookie findings from the Programmatic Cookie Alternative Trends Report.

Source: MediaPost

Report: As CTV commands advertiser interest, fraud grows nearly 70%

As CTV takes hold in the market, advertisers are aware of a growing problem: bots.

Source: Marketing Dive

BuzzFeed Launches “Goodful” Storefront Powered by Verishop; Taps Exclusive Creator Network to Drive E-Commerce and Lifestyle Content

BuzzFeed, a leader in commerce and affiliate marketing, introduces e-commerce to its wellness brand.

Source: Yahoo Finance

Affiliate news straight to your inbox

Sign up for our weekly newsletter and get the latest affiliate news, explainers, profiles, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Tap into 150,000+ monetized affiliate deals

Get Started
Rakuten Logo
J. Crew Logo
Rakuten Logo
J. Crew Logo
Rakuten Logo
Ebay Logo
Sur La Table Logo
Ebay Logo
Sur La Table Logo
Ebay Logo