Affiliate Roundup: Creators and Content, Checkmate, the FTC, and More

This week in FMTC’s Affiliate Roundup: It’s all about e-commerce data, best practices, and news this week as we take a look at content and its creators, emerging online shopping platforms, and the stirrings of a new FTC rule that could impact digital subscription services.

Best Practices, Explainers, and Opinions

Creator-led affiliate marketing is the future of e-commerce – if you do it right

Why — and how — affiliate partnerships shape e-commerce.

Source: The Drum

Why brands should partner with UGC creators to build authentic connections

UGC (user-generated content) offers several benefits — and respite — for marketing teams.

Source: impact.com

Case Studies, Profiles, and Awards

Celebrity investors pile into consumer savings startup Checkmate

The up-and-coming all-in-one shopping app aims to “reinvent online store marketing.”

Source: TechCrunch

Affiliate Adjacent

Charts: U.S. Retail Ecommerce Sales Q1 2023

In Q1 2023, U.S. retail e-commerce sales grew to over $272 billion — a rise of 3%.

Source: Practical Ecommerce

The FTC’s proposed ‘click to cancel’ rule could impact ecommerce subscription businesses

The FTC seeks to make cancelling subscriptions as easy as signing up for them.

Source: Digital Commerce 360

Data Reveals Programmatic Cookie Alternative Pricing, Impressions

Check out the latest cookie findings from the Programmatic Cookie Alternative Trends Report.

Source: MediaPost

Report: As CTV commands advertiser interest, fraud grows nearly 70%

As CTV takes hold in the market, advertisers are aware of a growing problem: bots.

Source: Marketing Dive

BuzzFeed Launches “Goodful” Storefront Powered by Verishop; Taps Exclusive Creator Network to Drive E-Commerce and Lifestyle Content

BuzzFeed, a leader in commerce and affiliate marketing, introduces e-commerce to its wellness brand.

Source: Yahoo Finance