This week in FMTC’s Affiliate Roundup: It’s all about e-commerce data, best practices, and news this week as we take a look at content and its creators, emerging online shopping platforms, and the stirrings of a new FTC rule that could impact digital subscription services.
Best Practices, Explainers, and Opinions
Creator-led affiliate marketing is the future of e-commerce – if you do it right
Why — and how — affiliate partnerships shape e-commerce.
Source: The Drum
Why brands should partner with UGC creators to build authentic connections
UGC (user-generated content) offers several benefits — and respite — for marketing teams.
Case Studies, Profiles, and Awards
Celebrity investors pile into consumer savings startup Checkmate
The up-and-coming all-in-one shopping app aims to “reinvent online store marketing.”
Charts: U.S. Retail Ecommerce Sales Q1 2023
In Q1 2023, U.S. retail e-commerce sales grew to over $272 billion — a rise of 3%.
Source: Practical Ecommerce
The FTC’s proposed ‘click to cancel’ rule could impact ecommerce subscription businesses
The FTC seeks to make cancelling subscriptions as easy as signing up for them.
Source: Digital Commerce 360
Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Check out the latest cookie findings from the Programmatic Cookie Alternative Trends Report.
Report: As CTV commands advertiser interest, fraud grows nearly 70%
As CTV takes hold in the market, advertisers are aware of a growing problem: bots.
Source: Marketing Dive
BuzzFeed Launches “Goodful” Storefront Powered by Verishop; Taps Exclusive Creator Network to Drive E-Commerce and Lifestyle Content
BuzzFeed, a leader in commerce and affiliate marketing, introduces e-commerce to its wellness brand.
Source: Yahoo Finance