Affiliate Roundup: YouTube Shopping, New York AI Rules, APMA Roadmap, & More

This week in FMTC’s Affiliate Roundup: YouTube launched its Shopping Affiliate Program in the UK. The PMA outlined how New York’s new AI disclosure law could affect affiliate marketers. The APMA released a roadmap for adapting affiliate marketing to AI search.

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• The APMA released a new roadmap outlining how affiliate marketing may need to evolve as AI search reshapes publisher discovery, attribution, and partner compensation.

• Partnerize says AI-driven discovery is exposing major gaps in click-based attribution, prompting brands to rethink how publisher influence is measured and rewarded. 

• Native advertising continues to outperform traditional display ads by delivering higher engagement, stronger trust, and better conversion rates through ads that blend naturally into surrounding content. 

• YouTube launched its Shopping Affiliate Program in the UK, allowing eligible creators to earn commissions by tagging products from participating retailers in videos, Shorts, and livestreams. 

• TikTok is evolving into a native affiliate commerce platform, with creator content, algorithmic discovery, and live shopping reshaping how consumers shop. 

• The PMA outlined how New York’s new AI disclosure law could affect affiliate marketers, requiring clear disclosure of AI-generated performers in ads shown to New York consumers. 

• B2B affiliate marketing is gaining traction as companies use partner programs to generate qualified leads, build trust, and drive measurable revenue growth.