Merchant Spotlights
FMTC Featured Merchant: BrainMD
August 25, 2022
June 17, 2022
More big publishers and platforms are getting in on the e-commerce bandwagon. Twitter launched Product Drops for its users, while the Wall Street Journal introduced Buy Side to lure in new customers. Find the latest news each week in our Affiliate Roundup!
Best Practices, Explainers and Predictions
Firefox Turns On New Cookie-Blocking Feature
Putting cookies in their own cookie jars, so to speak.
Source: MediaPost
UK wants to replace cookie pop-ups with browser-based opt-outs
Taking a look at the UK’s approach to cookies and how it (perhaps unsurprisingly) breaks away from the policies the EU has set up.
Source: TechCrunch
Under or Over Performing: How Do Your EPC and Conversion Rates Compare?
A thorough explanation of conversion rates and earnings per click (EPC), using examples like Amazon, Wayfair, and Target.
Source: Geniuslink
M&A, New Entrants and Features
Apple enters the BNPL market as regulation, competition intensify
Apple jumps into the swiftly growing melee in the BNPL space.
Source: TechCrunch
Be part of the hype: Introducing Product Drops
Product Drops launches for iOS devices in the US.
Source: Twitter
Exclusive: WSJ debuts new commerce site “Buy Side”
WSJ turns to affiliate to supplement its subscription and ads revenue.
Source: Axios
Invoca Closes $83M Financing Round, With $1.1B Valuation
The AI conversation intelligence company’s valuation is $1.1 billion after a strong Series F round.
Source: MediaPost
Events, Webinars and Podcasts
Founder of the Affiliate Ball and the AFFY Awards Partners with Lead Generation World, LLC to Launch the AFFY Expo
The Hollywood expo promises a “new experiential twist” on affiliate trade shows.
Source: Benzinga
Promotional and Coupon Integrity in Your Affiliate Channel
Advice on how you can take more control over where your coupons are published.
Source: Profitable Performance Marketing
Publisher Models and How to Work Together
An overview of publisher models in this 30-minute webinar
Source: CJ
Affiliate Adjacent
Microsoft Bing Confirms It Is Working On New Retail Marketplace
The company is testing Buy Direct with a small batch of US sellers.
Source: MediaPost
With eBay sponsoring Love Island, is sustainable fashion going mainstream?
A spotlight on secondhand clothing.
Source: Econsultancy