Affiliate Marketing News 5-19-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Discover Innovations Accelerate Affiliate Program Diversification with Limitless Partner Discovery and Recruitment Overview
“Legacy affiliate networks make right-fit partner identification and activation a manual undertaking. Encumbered by this task, performance marketers hit automation and scale roadblocks that inhibit their ability to be omnipresent across the customer journey and unlock the full potential of the affiliate channel. Discover, the affiliate lifecycle management platform’s recruitment module, gives brands the ability to tap into partnerships both in Ascend™ and beyond. With limitless potential partners, granular search functionality and recruitment process visibility, identifying and activating right-fit partnerships is easier than ever.”
Affiliate Summit East 2020 Has Been Postponed
“It is with great sadness that I tell you that as a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Affiliate Summit East 2020, originally scheduled to take place on July 27-29, will now be postponed.”
Customer Acquisition and Retention with Affiliate Marketing
“Affiliate marketing is known as one of the most cost efficient channels to boost ecommerce because of its ability to both acquire and retain customers.
Which is more important for your company – new customer acquisition or customer retention?”
Introducing the New “Easy Link” Ad Tool
“The new Easy Link ad bookmarklet tool allows affiliates to attach a bookmarklet to their browser’s favorite/bookmark bar. It works with all browsers and installs with a simple click and drag installation. Just visit the Easy Link ad tool page HERE, and drag the AvantLink logo into your browser’s bookmark bar.”
Pros and Cons of Working with Affiliate Management Agencies
“Are you starting an affiliate program and looking for someone to manage it? Or perhaps your affiliate program launch occurred months ago and you have, finally, realized that you cannot run it on autopilot, yet you cannot do everything yourself. In both situations, you have two major options: hire an in-house affiliate program manager or work with an outsourced program manager from one of the numerous affiliate management agencies out there.
Some merchants, especially those with a large product inventory and/or a high volume of sales, may find more value in combining the two options. Also, if you decide to run your program on an affiliate network, depending on the network you choose, management services may be available at an additional cost. In this post, we will focus on outsourcing.
Before we review the pros and cons of outsourcing your program’s management to an agency or having an outsourced program manager (OPM), an important clarification is due. Although outsourced management brings about numerous benefits, your ability to enjoy them will largely depend on the agency you choose to work with.”
Source: AM Navigator
NMPi on Comparison Shopping, Display and Driving Revenue for Brands
“In this month’s Partner Chronicles, NMPi by Incubeta senior partnerships manager Nisha Kanapathy discusses comparison shopping, display advertising and how the company drives revenue for brands.”
The rise of eco-consumerism and how to leverage this through the affiliate channel
“With climate change being referred to as ‘the defining crisis of our time’ by the UN, and, the world’s governments, businesses and societies urged to take action to stem the irrefutable tide, it is no surprise that sustainability has entered the psyche of consumer consideration.”
Source: Acceleration Partners
Introducing PepTalks, Pepperjam’s Interview Podcast Series
“To help alleviate the doldrums of staying at home and the usual webinar consumption, Pepperjam is excited to invite you to listen in to our new podcast interview series, PepTalks. During each interview, we sit down with a brand, publisher partner or industry expert and dive into a variety of topics including affiliate marketing and related strategies and concepts designed to inform and entertain.”