Affiliate Roundup: TikTok’s Ban Sparks Concern, Google Uses AI Trust Scores to Fight Misinformation, 2025 Creator Economy Predictions, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: TikTok’s 12-hour ban sparked concerns, urging social media diversification. Google enhances AI with trust scores to combat misinformation. Predictions for 2025 in the creator economy are explored.

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• MediaPost dives into how search technologies are evolving and starting to integrate with multiverse concepts.

• TikTok’s 12-hour U.S. ban sparked concerns among influencer marketers, prompting discussions about diversifying social media strategies.

• In 2024, Amazon welcomed over 900,000 new sellers across its 22 marketplaces, with approximately one-third joining the U.S. platform.

• Google is advancing its AI capabilities by integrating trust scores to identify and validate false information, marking a significant step in combating misinformation.

• Brands are experiencing a surge in traffic from AI chat tools like ChatGPT and Google Gemini, prompting a reevaluation of digital marketing strategies.

• Dub.co is an open-source URL shortener and link attribution tool that tracks performance and prevents attribution theft.

• Predictions for 2025 in the creator economy include a shift towards long-term brand partnerships, increased employee-generated content, and the need for creators to diversify platforms amid potential challenges like the TikTok ban.