The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer
This week in FMTC’s Affiliate Roundup: APAC gains four new affiliate agencies, Google Merchant Center moves toward automatic data collection, and TikTok continues to help publishers monetize.
- Stagwell expands Asia–Pacific reach with four new affiliate agencies.
- ANA and TAG TrustNet report improvements in programmatic media transparency, but there’s still a ways to go.
- Social proof, like reviews and influencer endorsements, is increasingly vital in affiliate marketing.
- Google Merchant Center replaces “Feeds” with “Data Sources,” signaling a potential shift to automated data collection.
- TikTok prioritizes publisher monetization with new teams and strategies, hinting at future ad revenue potential.
- Pinterest launches AI-driven ad targeting product, Performance+, mimicking Google’s Performance Max.
- HouseFresh, hit by Google’s algorithm changes, sees traffic plummet, sparking concerns about fairness and SEO.