fbpx
Back

Affiliate Roundup: Pinterest and AI, Social Proof, & More

Twitter Facebook Linked In Paper Plan

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: APAC gains four new affiliate agencies, Google Merchant Center moves toward automatic data collection, and TikTok continues to help publishers monetize.

  • Stagwell expands Asia–Pacific reach with four new affiliate agencies.
  • ANA and TAG TrustNet report improvements in programmatic media transparency, but there’s still a ways to go.
  • Social proof, like reviews and influencer endorsements, is increasingly vital in affiliate marketing.
  • Google Merchant Center replaces “Feeds” with “Data Sources,” signaling a potential shift to automated data collection.
  • TikTok prioritizes publisher monetization with new teams and strategies, hinting at future ad revenue potential.
  • Pinterest launches AI-driven ad targeting product, Performance+, mimicking Google’s Performance Max.
  • HouseFresh, hit by Google’s algorithm changes, sees traffic plummet, sparking concerns about fairness and SEO.

Affiliate news straight to your inbox

Sign up for our weekly newsletter and get the latest affiliate news, explainers, profiles, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *