Affiliate Roundup: Pinterest and AI, Social Proof, & More

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The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: APAC gains four new affiliate agencies, Google Merchant Center moves toward automatic data collection, and TikTok continues to help publishers monetize.

  • Stagwell expands Asia–Pacific reach with four new affiliate agencies.
  • ANA and TAG TrustNet report improvements in programmatic media transparency, but there’s still a ways to go.
  • Social proof, like reviews and influencer endorsements, is increasingly vital in affiliate marketing.
  • Google Merchant Center replaces “Feeds” with “Data Sources,” signaling a potential shift to automated data collection.
  • TikTok prioritizes publisher monetization with new teams and strategies, hinting at future ad revenue potential.
  • Pinterest launches AI-driven ad targeting product, Performance+, mimicking Google’s Performance Max.
  • HouseFresh, hit by Google’s algorithm changes, sees traffic plummet, sparking concerns about fairness and SEO.

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