Affiliate Roundup: Cookies in 2024, Outsourcing Affiliate Management, & More

This week in FMTC’s Affiliate Roundup: The advantages of an affiliate agency and the disadvantages of a cookieless internet. Plus, we look back at affiliate in 2023 and ahead to a new affiliate startup in 2024.

Best Practices, Explainers, & Opinions

Why Brands Should Outsource Affiliate Program Management

Apogee walks us through the advantages of an agency.

Source: Apogee

M&A, New Entrants, & Raises

Look Steal Inc: New Affiliate Marketing Startup Company Launches

The startup aims to help affiliates maximize their income in the fashion niche.

Source: Setting Mind

Case Studies, Profiles, & Awards

PMA 2023 Year In Review

A look back at 2023’s events, thought leadership, and data from the PMA.

Source: The Performance Marketing Association

Affiliate-Adjacent

If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It?

2024 means third-party cookies are officially dead — are you prepared?

Source: AdExchanger