Affiliate Roundup: Omnichannel Coupons, Affiliate Research, New FCC Rules, & More

This week in FMTC’s Affiliate Roundup: Get ready for a whole new level of travel planning with U.S. News & World Report. Awin and Forrester’s study reveals a staggering amount of marketers are investing in affiliate. Are you ready to ride the wave of change? Hold onto your leads! The FCC’s latest rule change is set to transform the landscape of lead generation.

M&A, New Entrants, & Raises

U.S. News & World Report Acquires Culture Trip Website

One of the internet’s top rankings curators adds to its travel content offerings.

Source: U.S. News & World Report

Case Studies, Profiles, & Awards

Three-Quarters of Retail Customers Expect Omnichannel Coupons

A study of almost 14,000 shoppers representing seven different countries found that a whopping 75% don’t just want to find coupons — they expect them.

Source: PYMNTS

Study: Why marketers invest in the affiliate channel

A major study from Awin and Forrester shows 77% of marketers plan to move ad spend away from the usual players. Read more findings here.

Source: Awin

Best Practices, Explainers, & Opinions

The FCC Impact On Lead Buyers And Sellers

January’s latest FCC rule greatly impacts lead generation and everything it touches, from contracts to deliverables.

Source: The PMA

Events, Webinars, & Podcasts

Video Replay Of Webinar: BNPL’s Impact In Affiliate

In 2021, Buy Now Pay Later accounted for less than 1% of all affiliate spend. Three years later, that has definitely changed.

Source: The PMA

Affiliate-Adjacent

Privacy Sandbox’s Latency Issues Will Cost Publishers

Google’s API proves to cause lagging, affecting user experience and publishers alike.

Source: AdExchanger

Meta to Begin Passing On Apple’s Fees to Advertisers

Meta responds to Apple’s 30% purchase fee, but advertisers can avoid paying by using other devices.

Source: Powerhouse Affiliate