Affiliate Roundup: Neptune Retail’s M&A, Cookie Delays, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Cookies fight to see another day, Threads expands its creator offerings, and The NY Post provides a good use case for first-party data.

• Retail marketing firm Neptune Retail buys Quotient Technology for $430 million in cash.
  
• Revcontent Insider challenges claims on native ads, emphasizing their vitality.
  
• Google delays cookie deprecation, leaving marketers to pursue alternative solutions.
  
• Meta’s Threads, which is seeing stable growth, invites creators to earn bonuses.
  
• Estimating affiliate marketing growth is complex and often unpredictable; merchants are urged to focus on controllable aspects and view it as a long-term investment.
  
• The New York Post leverages first-party data for targeted ad sales and growth.