Affiliate Roundup: In-Media Shopping, Tips & Tricks, & More

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This week in FMTC’s Affiliate Roundup: We’ve got plenty of tips, tricks, and tools to help bolster your digital commerce or affiliate efforts. Plus, several new shopping features come into play.

Best Practices, Explainers, and Opinions

Why Are the Basics So Hard: The Case for Standardisation in Affiliate Marketing

Why doesn’t the affiliate space seem to be more uniform? Kevin Edwards offers his thoughts — and potential solutions.

Source: Hello Partner

Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech

Rakuten Advertising’s new Audience Engine aims to make affiliate more accessible.

Source: AdExchanger

Card-Linked Offers: A Powerful Tool in Affiliate Marketing

CLOs offer plenty of benefits for consumers and publishers alike, but aren’t without their challenges.

Source: Commission Factory

Events, Webinars, and Podcasts

Hard Truths for the Affiliate Marketing Industry

This week’s episode doesn’t shy away from the tough stuff, from the value to the red flags of the affiliate space.

Source: The Affiliate Marketing Podcast

Affiliate Adjacent

Time Launches Ecommerce, Content Platform: Time Stamped

Time takes the e-commerce field with Time Stamped.

Source: MediaPost

Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content

Similarly, NBC rolls out their own in-platform shopping feature, Must ShopTV, on Peacock.

Source: TechCrunch

Mozilla buys Fakespot, a startup that identifies fake reviews, to bring shopping tools to Firefox

Firefox users can look forward to this new feature, which has implications on the authenticity of the e-commerce space.

Source: TechCrunch

80% of shoppers will wait for sustainable shipping

This surprising statistic may have implications for the digital commerce and affiliate industry.

Source: Digital Commerce 360

How ChatGPT Complements Google Ads

Check out these ChatGPT prompts that could supplement (or even enhance) your PPC ad efforts.

Source: Practical Ecommerce

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