This week in FMTC’s Affiliate Roundup: We’ve got plenty of tips, tricks, and tools to help bolster your digital commerce or affiliate efforts. Plus, several new shopping features come into play.
Best Practices, Explainers, and Opinions
Why Are the Basics So Hard: The Case for Standardisation in Affiliate Marketing
Why doesn’t the affiliate space seem to be more uniform? Kevin Edwards offers his thoughts — and potential solutions.
Source: Hello Partner
Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Rakuten Advertising’s new Audience Engine aims to make affiliate more accessible.
Card-Linked Offers: A Powerful Tool in Affiliate Marketing
CLOs offer plenty of benefits for consumers and publishers alike, but aren’t without their challenges.
Source: Commission Factory
Events, Webinars, and Podcasts
Hard Truths for the Affiliate Marketing Industry
This week’s episode doesn’t shy away from the tough stuff, from the value to the red flags of the affiliate space.
Source: The Affiliate Marketing Podcast
Time Launches Ecommerce, Content Platform: Time Stamped
Time takes the e-commerce field with Time Stamped.
Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content
Similarly, NBC rolls out their own in-platform shopping feature, Must ShopTV, on Peacock.
Mozilla buys Fakespot, a startup that identifies fake reviews, to bring shopping tools to Firefox
Firefox users can look forward to this new feature, which has implications on the authenticity of the e-commerce space.
80% of shoppers will wait for sustainable shipping
This surprising statistic may have implications for the digital commerce and affiliate industry.
Source: Digital Commerce 360
How ChatGPT Complements Google Ads
Check out these ChatGPT prompts that could supplement (or even enhance) your PPC ad efforts.
Source: Practical Ecommerce