This week in FMTC’s Affiliate Roundup: Amazon ups its strategy with sponsored ads and shopping feed. Meanwhile, Google’s in-house search expert encourages us to leave old content alone. There are also plenty of fresh data and best practices for affiliate this week, from instant payout to Facebook and Instagram leverage.
Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue
Data is showing that as the rate of payouts increases, so does revenue — with only 6% of partners saying their workflows are affected.
Source: Hello Partner
Best Practices, Explainers, and Opinions
Digital Coupons 101 [Plus, 4 tips to win with partnerships]
Coupons attract the sale of 85% of shoppers, so they are part of a winning e-commerce strategy.
Facebook Group Partnerships and Affiliate Marketing
There are over 10 million Facebook Groups — here’s how to leverage yours.
Source: All Inclusive Marketing
Affiliate Marketing on Instagram: A Comprehensive Guide
How to use Instagram to your advantage for aspiring affiliates.
Source: Shane Barker
M&A, New Entrants, and Raises
Sprout Social acquires Tagger Media
The merger looks promising for social marketing software, with Sprout’s CEO commenting, “Tagger and Sprout have a shared mission for building powerful and intuitive software and we’re excited to bring our industry-leading products and teams together.”
Source: Marketing Tech News
Amazon tries to boost its TikTok-like shopping feed by asking influencers to submit videos — for $25 each
The tech giant looks to spend just over $900,000, while some content creators scoff at the low rate for the Inspire feed’s strategy.
Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
The new wave of advertising is proof of Amazon’s move toward more ubiquitous advertising.
Pondering the Cost of Ecommerce Returns
Check out this theoretical breakdown of the hidden lost revenue with frequent returns.
Source: Practical Ecommerce
Google Warns Against ‘Content Pruning’ As CNET Deletes Pages To Improve SEO
The search engine assures us that its algorithm does not punish “old” content.