Affiliate Roundup: Facebook Groups, Amazon Gets More Ubiquitous, and More

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This week in FMTC’s Affiliate Roundup: Amazon ups its strategy with sponsored ads and shopping feed. Meanwhile, Google’s in-house search expert encourages us to leave old content alone. There are also plenty of fresh data and best practices for affiliate this week, from instant payout to Facebook and Instagram leverage.


Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue

Data is showing that as the rate of payouts increases, so does revenue — with only 6% of partners saying their workflows are affected.

Source: Hello Partner

Best Practices, Explainers, and Opinions

Digital Coupons 101 [Plus, 4 tips to win with partnerships]

Coupons attract the sale of 85% of shoppers, so they are part of a winning e-commerce strategy.


Facebook Group Partnerships and Affiliate Marketing

There are over 10 million Facebook Groups — here’s how to leverage yours.

Source: All Inclusive Marketing

Affiliate Marketing on Instagram: A Comprehensive Guide

How to use Instagram to your advantage for aspiring affiliates.

Source: Shane Barker

M&A, New Entrants, and Raises

Sprout Social acquires Tagger Media

The merger looks promising for social marketing software, with Sprout’s CEO commenting, “Tagger and Sprout have a shared mission for building powerful and intuitive software and we’re excited to bring our industry-leading products and teams together.”

Source: Marketing Tech News

Affiliate Adjacent

Amazon tries to boost its TikTok-like shopping feed by asking influencers to submit videos — for $25 each

The tech giant looks to spend just over $900,000, while some content creators scoff at the low rate for the Inspire feed’s strategy.

Source: TechCrunch

Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others

The new wave of advertising is proof of Amazon’s move toward more ubiquitous advertising.

Source: MediaPost

Pondering the Cost of Ecommerce Returns

Check out this theoretical breakdown of the hidden lost revenue with frequent returns.

Source: Practical Ecommerce

Google Warns Against ‘Content Pruning’ As CNET Deletes Pages To Improve SEO

The search engine assures us that its algorithm does not punish “old” content.

Source: MediaPost

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