Affiliate Marketing Industry News Roundup 12-15-2020

Affiliate Marketing News 12-08-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Social Media Trends in 2021: What Do the Experts Predict?

How social will evolve in the next year and what it means for online marketers.

Source: eConsultancy

How to Find Affiliate Marketers

The best affiliates live at the intersection of conversion and commission. Position your affiliate program for that sweet spot, and the recruitment of new partners will be much easier.

Source: Apogee

Optimizing Compensation Models in Your Affiliate Program

To successfully recruit and retain top affiliate partners, the compensation must be generous enough to motivate affiliates while preserving the budget and margin for your brand.

Source: All Inclusive Marketing

Reaction to Massive Google Outage Demonstrates World Dependence on Gmail, YouTube, Search

Google acknowledged Monday that multiple services and websites went down, affecting businesses and advertising.

Source: MediaPost

Affiliate Marketing 101: Video Course for Beginners (Affiliates)

Learn to make sense of affiliate marketing: in simple terms, and in plain language.

Source: AM Navigator

How Affiliate Marketing has Gotten Me Through the Pandemic

Here’s a list of all of the ways that affiliate marketing has helped one publisher get through this year with their mental health intact.

Source: Tricia Meyer

IAB Launches First Affiliate Survey

Curious about how the affiliate marketing space in the UK compares to the US? The UK IAB has launched an affiliate marketing survey that seeks to understand the state of the channel.

Source: PerformanceIN