This week in FMTC’s Affiliate Roundup: Martech Record’s annual buyer’s guide is here. New data around spending habits further highlights the importance of a good deal. Lower prices in the past quarter certainly didn’t hurt, either. Plus, some thought leadership about tech in affiliate — how it helps, how it doesn’t, and where we can go from here.
Best Practices, Explainers, and Opinions
YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
In June, YouTube cut its subscriber threshold in half for creators to gain eligibility to the Shopping program.
Is there an argument that better tech in the affiliate space has made things worse?
Affiliate “is in a much better state than it ever has been,” but more convoluted tech means more convoluted returns.
Source: James Little
Case Studies, Profiles, and Awards
2023 Affiliate Buyer’s Guide: Richer respondent pool provides broad industry perspective
Martech Record’s annual insights feature data from 83% more respondents than 2022.
Source: Martech Record
Events, Webinars, and Podcasts
MARCC Event breakdown the components of trust and demonstrate how they are the foundation of a changing industry
Key takeaways from the July event include best practices in consumer trust.
Source: Martech Record
Affiliate Marketing Podcast — Part 2: Questions We Ask Ourselves About the Future of Affiliate Marketing
CPA and the value of data are topics of conversation in the follow-up to last week‘s season opener.
More consumers plan to use coupons, shop sales this back-to-school season
Data from the past five years shows that more Americans are looking to save when it comes to back-to-school than in 2019.
Source: Insider Intelligence
Consumers want coupons, most not happy about economy
More than half of Americans are feeling pessimistic about the current economy, and 50% are even cutting non-essential spending.
Source: Retail Consumer Experience
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Apparel, pet products, over-the-counter medications, and home improvement supplies are among categories with increased prices year over year.
Advertisers Losing $6.6B To Bid Shading
Only about one-third of media buyers understand bid shading, and it’s costing them over $6 billion in wasted ad spend.