Creators, Influencers Are Transforming the Marketing Industry
Find out why you should pay attention to creators and influencers if you want to gain new customers. This and more in this week’s roundup!
Best Practices, Explainers, and Predictions
The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why
A number worth knowing: 50 million people worldwide claim to be creators. However large or small their followings, most are all potential influencers and affiliates.
M&A, New Entrants and Features
Laybuy Group’s (ASX:LBY) UK affiliate marketing network off to strong start
More of the trend of Buy Now Pay Later companies acting as affiliates (the headline notwithstanding, this does not appear to be a new network or tracking platform).
Source: The Market Herald
Case Studies, Profiles, and Awards
[eBook] Why Micro & Nano Influencers Deserve More of Your Time
Partnerize ebook on micro and nano influencers.
Study: Podcast Advertising Drives Sales
According to a poll, 42% of podcast listeners have purchased a product featured in the podcast; 29% have used a promotional code. Podcast sometimes work on an affiliate basis.
Ecommerce Comes To TikTok For Budget-Friendly Conversions
Affiliate marketers should keep an eye on social commerce, which might be a walled garden they are not invited into.
Easing cross-border transactions could open up future business opportunities for the affiliate channel.
- Zonos banks $69M to develop APIs for democratizing cross-border commerce
- India and Singapore to link their payments systems to enable ‘instant and low-cost’ cross-border transactions
Brand loyalty is eroding under supply chain and price pressures, survey finds
Research shows that “more than eight in 10 consumers purchased a different brand from the one they normally purchase in the past three months.” Get yourself some new customers through offers in the affiliate channel!
Source: Food Dive
iOS 15 Mail Privacy Protection
Not affiliate specific but worth being aware of: Apple’s new Mail Privacy Protection, which seems likely to have high adoption, shows all emails as having been opened. This will diminish the value of the traditional open rate metric.
Source: Apple Newsroom
If you have an affiliate industry story to share, let us know!