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The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Cookies look to be here to stay as Google reneges on its deprecation plan. We also learn more about online shopping preferences through surveys and Prime Day data. Finally, leverage affiliate as a retargeting move.
• Google finally backs down from its cookie deprecation plan.
• Affiverse ELEVATE Summit in London is set to welcome Meta as the keynote presenter.
• Watch the replay of the PMA’s webinar “Algorithm and AI Agony.”
• A third of surveyed consumers don’t want to interact with brands online, but half are open to it if incentivized.
• Similarweb delivers all the Prime Day data, from most popular products to total sales made.
• Check out Martech Record’s roundup on effective retargeting strategies.