Affiliate Roundup: Contract Terms, Influencer Costs & Lawsuits, & More

Twitter Facebook Linked In Paper Plan

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Unlicensed and undisclosed ads draw legal ire across two continents, we explore influencer costs and contracts, and we look ahead to the idiosyncrasies of Q4 in 2024.

  • [Features] Button revolutionizes retail media, blending affiliate marketing with new e-commerce opportunities.
  • [Case Studies, Profiles, & Awards] Google’s core update is causing smaller affiliate sites to lose rankings, but brand search can help them recover.
  • [Case Studies, Profiles, & Awards] In addition to FTC scrutiny, brands and influencers now face consumer lawsuits under similar state laws.
  • [Case Studies, Profiles, & Awards] A handful of ads in the UK were banned for indirectly promoting unlicensed vapes through affiliate links.
  • [Best Practices, Explainers, & Opinion] Review these terms you may find in contracts and how they affect publishers.
  • [Best Practices, Explainers, & Opinion] The Q4 calendar is a bit unique this year, leading to a few extra considerations.
  • [Best Practices, Explainers, & Opinion] Explore influencer costs in 2024, the factors that shape them, and how to find affordable partnerships.

Affiliate news straight to your inbox

Sign up for our weekly newsletter and get the latest affiliate news, explainers, profiles, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts