This week in FMTC’s Affiliate Roundup: We explore some statistics, laws, and revenue that shed light on how the digital media landscape is evolving. Plus, we recognize Hello Partner’s Performance Marketing Awards winners, learn about a new immersive Amazon shopping feature, and more.
Best Practices, Explainers, and Opinions
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Contextual targeting data is at the center of the latest tug-of-war between publishers and advertisers.
Consumer Spending On Media Decelerates, Especially In The U.S.
After a pandemic-related boom, consumer spending on both content and technology is declining, especially in the U.S.
Case Studies, Profiles, and Awards
Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023
Hello Partner celebrates its Performance Marketing Awards winners in categories like Best Managed Affiliate Programme, Partnership of the Year, and Best B2B Campaign.
Source: Hello Partner
Publishers cashing in on e-commerce: How GQ and The Indy are boosting revenue
These stats and case studies highlight the value affiliate partnerships bring to companies.
Source: Press Gazette
Amazon Anywhere To Launch As Immersive Shopping Experience
This first-of-its-kind Amazon shopping feature debuts in the game Peridot.
The Number Of US State Privacy Laws Is Close To Hitting Double-Digits
These data-protection laws could have ripple effects on the affiliate industry.