Affiliate Roundup: The Digital Media Landscape Continues to Evolve

This week in FMTC’s Affiliate Roundup: We explore some statistics, laws, and revenue that shed light on how the digital media landscape is evolving. Plus, we recognize Hello Partner’s Performance Marketing Awards winners, learn about a new immersive Amazon shopping feature, and more.

Best Practices, Explainers, and Opinions

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

Contextual targeting data is at the center of the latest tug-of-war between publishers and advertisers.

Source: Digiday

Consumer Spending On Media Decelerates, Especially In The U.S.

After a pandemic-related boom, consumer spending on both content and technology is declining, especially in the U.S.

Source: MediaPost

Case Studies, Profiles, and Awards

Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023

Hello Partner celebrates its Performance Marketing Awards winners in categories like Best Managed Affiliate Programme, Partnership of the Year, and Best B2B Campaign.

Source: Hello Partner

Publishers cashing in on e-commerce: How GQ and The Indy are boosting revenue

These stats and case studies highlight the value affiliate partnerships bring to companies.

Source: Press Gazette

Affiliate Adjacent

Amazon Anywhere To Launch As Immersive Shopping Experience

This first-of-its-kind Amazon shopping feature debuts in the game Peridot.

Source: MediaPost

The Number Of US State Privacy Laws Is Close To Hitting Double-Digits

These data-protection laws could have ripple effects on the affiliate industry.

Source: AdExchanger