Affiliate Roundup: Evolution of Cashback, Fighting Inflation With Coupons, and More

This week’s Affiliate Roundup looks at how the cashback reward system has changed over time. We also discover how consumers can find some relief from inflation with coupons and offers. Find the latest news in affiliate every week in FMTC’s roundup!

Best Practices, Explainers and Predictions

5 Ways To Fight Inflation With Coupons

How coupons and offers might provide some relief in times of inflation.

Source: GoBankingRates

Affiliate Marketing Glossary

Affiliate A to Z.

Source: Printify

Cashback Rewards Programs Come of Age

A brief history of “cashback” and how it has evolved.

Source: Finextra

M&A, New Entrants and Features

Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase

While news circulates about Coinbase pausing its affiliate program, a rival announces the launch of its own program.

Source: CoinDesk

New feature alert: Prevent link rot with Affluent’s Link Scanner today

Affluent’s new feature allows users to scan a page for affiliate links and see the status of the URLs.

Source: Affluent

The New Booklinker Launches

Booklinker expands to include merchants other than Amazon.

Source: Geniuslink

Case Studies, Profiles and Awards

Publishers see record Amazon Prime Day sales

With shoppers getting smarter navigating Prime days, publishers saw a rise in revenue.

Source: Digiday

Events, Webinars and Podcasts

Flex Your Hustle

New podcast episodes, including interviews with entrepreneurs from My Muscle Chef and Lovehoney.

Source: Commission Factory

 

Investor Roundtable Webinar: investors & advisors gather to discuss market direction

In this panel, industry experts will discuss how changing market conditions might affect affiliate.

Source: Martech Record

Lexus Nexus to Rewards in Affiliate Marketing with Tricia Meyer

Longtime affiliate and expert Tricia Meyer on legislations and regulations on affiliate.

Source: Profitable Performance Marketing

Affiliate Adjacent

Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting

A bill that targets ad targeting will go to the House Energy and Commerce Committee on Wednesday.

Source: MediaPost

Whatnot’s valuation doubles to $3.7B as livestream shopping gains popularity in US

Whatnot raises $260 million in Series D round.

Source: TechCrunch