Affiliate Marketing News 3-24-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Now more than ever, it’s important for the performance marketing community to join the Affiliate Cockpit and support clients and steer the channel forward in the coming months.”
“In a world where even the largest companies are having to find new ways of reaching customers, Impact offers a digital approach to the sometimes arcane business of managing partners. With the company fresh off a US$75mn funding round, Gigabit speaks to Impact CEO David A. Yovanno to discuss the rapidly growing industry.”
“Indeed, we are the lucky ones, as many are facing uncertain times with no option to work remotely. Therefore, we are trying to seek the positives in this situation and adjust to this new way of work as best we can. A good example of this is that 55% of commuters report increased stress due to their commute (RSPH, 2016), a stress which will now be alleviated. Additionally, 70% (Pizano, 2017, writing for Pow Wow Now) of workers feel that offering flexible working makes a job more attractive to them, and what could be more flexible than working from home? Being surrounded by home comforts may help to alleviate stress and anxiety for some employees, despite the realities of the pandemic occurring outside their front door.”
“During the current economic crisis, the calculus of many retailers has shifted quickly and dramatically. Brands have gone from providing a wide product assortment to providing what customers need and are buying right now.
This shift has created a massive aging inventory problem for many brands, tying up their cash in goods that are no longer at the top of consumers’ shopping lists as is viewed as discretionary. Consequently, these lower demand products are tying up valuable working capital that could be used to restock high demand items and keep people employed.
The need to move these products is compounded by the fact that many brands are dramatically reducing their paid media spend and taking their traditional marketing tactics off the table to conserve cash. This leaves little budget to promote these lower demand products and get them out of the warehouse.”
Source: Acceleration Partners
“Now available for all merchants, ShareASale affiliate tracking now offers integration with Awin’s Advertiser MasterTag to further futureproof your business.”
“It’s hard to come up with the perfect marketing strategy for your business. Although you shouldn’t forget about traditional means of marketing, it’s also equally important to have a good digital campaign that will keep you in touch with potential customers online.”
Source: Work In My Pajamas
“Many clients ask how quickly can the affiliate channel provide significant revenues and they measure that with the % of total ecommerce revenue metric. Check out this rapid scaling for a home goods company. And those are the first 90 days after the contract signed! And it took several weeks to integrate the tracking platform!”
“We have 7 new merchants so far for March, including Rugged Outdoors, Crazy Cap, and More! Read about them below.”
“As the Coronavirus or COVID-19 situation develops, a lot of people are finding themselves working from home for the first time. Even if you’ve worked remotely here and there, doing it every day can be different.
Here, at AIM, we’ve always been a 100% remote environment. Our team is scattered across the globe and many of us like to work while we travel. Therefore, we know a thing or two about staying focused and getting it done in a non-traditional environment, and we’re here to help!
After discussing the subject with the team, I’ve gathered and organized the most repeated and helpful tips for anyone looking to be as productive as possible during this trying time.”
“As a hub of digital commerce, Pepperjam is in the unique position to deliver insights that will help our clients, partners, and the broader industry navigate uncertainty. We understand that lives are being impacted and it is our hope that this index assists you in some small way as you confront the near-term challenges while planning for the months ahead.
Pepperjam is seeing a sharp increase in retailers who are turning to digital performance channels as a safe harbor in the current climate. This data, now captured in the Pepperjam Affiliate Marketing Sales Index, measures the gross merchandise sales directly attributable to affiliate marketing for the period beginning March 1st through March 18th and compares those sales to the same period in 2019.”