This week in FMTC’s Affiliate Roundup: Industry shake-ups abound with mergers and acquisitions. Meanwhile, we prep for Amazon Prime Day. Plus, plenty of new research reveals consumers’ spending and advertising habits.
Events, Webinars, and Podcasts
Blockchain and Tracking in Affiliate Marketing
Explore blockchain and its effects in the affiliate space.
M&A, New Entrants, and Raises
Neptune Retail to buy Coupons.com-parent for $430 million
The sale came with a $430 million price tag.
Gear Patrol Acquires DPReview, a Leading Authority and Community for Digital Photography, from Amazon.com
Product journalism and photography enthusiasm come together.
Source: Gear Patrol
Case Studies, Profiles, and Awards
YouTube doubles down on video shopping features
The platform’s Drop Shop feature was live at VidCon this week.
Evite’s Post-Pandemic Marketing Pivot
How Evite “overhauled everything” about its marketing efforts.
Source: Ad Exchanger
1 in 3 want more personalised ads, but only 6% willing to share more data
New Precis Digital research has some interesting findings.
Source: Marketing Tech News
ANA: 15% of programmatic ad spend is wasted on click-bait websites
How marketers can improve efficacy and profits with their advertising dollars.
Source: Marketing Dive
Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Over 4 out of 5 consumers say rising inflation has affected their spending habits.
Amazon Introduces Invite-Only Deals For Prime Day 2023
Some Prime Day deals require first requesting access to the deal at all.