Affiliate Roundup: Advertising Statistics, Mergers, & More

This week in FMTC’s Affiliate Roundup: Industry shake-ups abound with mergers and acquisitions. Meanwhile, we prep for Amazon Prime Day. Plus, plenty of new research reveals consumers’ spending and advertising habits.

Events, Webinars, and Podcasts

Blockchain and Tracking in Affiliate Marketing

Explore blockchain and its effects in the affiliate space.

Source: Affiverse

M&A, New Entrants, and Raises

Neptune Retail to buy Coupons.com-parent for $430 million

The sale came with a $430 million price tag.

Source: Reuters

Gear Patrol Acquires DPReview, a Leading Authority and Community for Digital Photography, from Amazon.com

Product journalism and photography enthusiasm come together.

Source: Gear Patrol

Case Studies, Profiles, and Awards

YouTube doubles down on video shopping features

The platform’s Drop Shop feature was live at VidCon this week.

Source: Glossy

Evite’s Post-Pandemic Marketing Pivot

How Evite “overhauled everything” about its marketing efforts.

Source: Ad Exchanger

Affiliate Adjacent

1 in 3 want more personalised ads, but only 6% willing to share more data

New Precis Digital research has some interesting findings.

Source: Marketing Tech News

ANA: 15% of programmatic ad spend is wasted on click-bait websites

How marketers can improve efficacy and profits with their advertising dollars.

Source: Marketing Dive

Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1

Over 4 out of 5 consumers say rising inflation has affected their spending habits.

Source: MediaPost

Amazon Introduces Invite-Only Deals For Prime Day 2023

Some Prime Day deals require first requesting access to the deal at all.

Source: Forbes