This week in FMTC’s Affiliate Roundup: Back to school is here! We look at some data for Americans’ spending this season. Plus, some friends across the industry have some new apps and insights to flaunt, Bed Bath & Beyond’s comeback is ready, and Pinterest and Amazon’s partnership is paying off.
It’s Here: On-the-Go Partner Management via the Partnerize Mobile App
Track and optimize your affiliate programs with Partnerize’s new app.
Case Studies, Profiles, and Awards
Can You Truly Define Which Affiliate Partners Drive Incremental Growth? With PartnerCentric’s Incrementality Index, You Finally Can.
The new index can help affiliate marketers identify incremental growth opportunities, from the right partners to the right commission structures.
Overstock rebrands as Bed Bath & Beyond: What about the coupons?
The former retailer’s under new management — read more about their new beginnings.
Source: Yahoo Finance
Best Practices, Explainers, and Opinions
Our friends at Hello Partner asked a panel of affiliate experts.
Source: Hello Partner
Seeing a Drop in Affiliate Revenue in GA4? Here’s Why
Read CJ’s comprehensive guide on current GA4 issues.
Source: Commission Junction
Events, Webinars, and Podcasts
Always Be Testing — Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast
Recast CEO joins the podcast to talk about incrementality in affiliate.
Source: Round Barn Labs
Affiliate Marketing Podcast — Part 1: Questions We Ask Ourselves About The Future Of Affiliate Marketing
impact.com co-founder Todd Crawford kicks off the podcast’s new season with insights on the future of affiliate.
Pinterest touts Amazon partnership progress, AI in Q2 earnings beat
Pinterest CEO reports feeling “very pleased” with the partnership’s payoff so far.
Back-To-School Shoppers Intensify Bargain Hunting
About half of all U.S. adults plan to do some back-to-school shopping this year, but inflation has caused the spend to rise.