Affiliate Roundup: A New Programmatic Affiliate Tool, Cyber Week Research, and More

This week in FMTC’s Affiliate Roundup: Perhaps unsurprisingly, TikTok’s influencers are proving to garner the highest engagement rates, but YouTube’s counterparts aren’t far behind. We also celebrate some mergers and new arrivals on the affiliate scene, while keeping an eye on consumer trends and SMS marketing insights.

Features

SourceKnowledge, a mrge company, Offers First Large Scale Programmatic Affiliate Solutions

This new solutions allows for programmatic buying and selling, and streamlines traffic.

Source: Retail Dive

M&A, New Entrants, and Raises

Awin invests in wecantrack to enhance data portability, and provide page and link-level revenue attribution for all publishers

The data aggregation tool, created by publishers, comprises over 350 affiliate networks

Source: Awin

Best Practices, Explainers, and Opinions

Cyber Week research 2023: the biggest consumer behavior trends for this shopping season

This impact.com study offers eight key insights backed by research.

Source: impact.com

SMS Marketing: What Affiliate Leaders Need to Know

SMS can prove to be a fruitful marketing channel, but it’s not without its challenges, some of which are already familiar in the affiliate space.

Source: Martech Record

Affiliate Adjacent

Ditching DMPs: The ‘dead weight’ in modern retail advertising?

Marketers must be proactive in shifting their focus from data management platforms, the author argues.

Source: Marketing Tech News

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

TikTok and its large portfolio of influencers are raking in the highest engagement, proving to be a good bang for marketers’ bucks.

Source: Hello Partner