This week in FMTC’s Affiliate Roundup: Commerce content takes center stage with some publishers’ insights and best practices. We also celebrate rockstar women in the influencer space and look ahead to Mother’s Day spending. Finally, some shake-ups on shopping platforms hope to bring more products in front of shoppers.
Best Practices, Explainers, and Opinions
Brands and Agencies: Master the Commerce Content Ecosystem (Two-Part Series)
In Part 1, explore why publishers are leaning into commerce content and the value it can bring merchants. Then, discover how merchants can capitalize on that value and continue to scale. (Note: Requires free registration)
Source: Martech Record
Case Studies, Profiles, and Awards
HP30Women: Meet the Influencer Marketing Industry’s Trailblazing Women
Celebrate this year’s top 30 women in the influencer marketing space.
Source: Hello Partner
The state of commerce content
Review what over 50 publishers had to say about the present and future of commerce content.
Amazon has quietly removed editorial recommendations from search results
The absence of a low-performing Amazon feature opens the door for other forms of advertising on the platform.
Source: Modern Retail
Klarna’s latest update introduces a personal shopping assistant and new creator tools
New Klarna features aim to bring more product recommendations to shoppers.
Pinterest announces multiyear ads partnership with Amazon alongside earnings beat
The partnership is Pinterest’s first for third-party advertisements.
Mother’s Day Spending To Top $274 Per Person
This year’s projected total spend of $35.7 billion is a record high.