Merchant News
FMTC New Merchants Include Anker, Clio Coffee, KAVU, Sunny 16, and Xplora
November 13, 2023
March 25, 2026
Written by Josh Hutter
Originally published March 2023 • Updated March 2026
FMTC’s Product Feed allows users to tap into structured monetized product data. Create a powerful product discovery on your site with the ability to search by merchant, brand, or category. Below are frequently asked questions regarding our Product Feed.
What is a Product Feed?
A product feed is a structured dataset that contains detailed information about products—such as names, prices, images, descriptions, and identifiers like GTIN or SKU. These feeds are widely used in ecommerce and affiliate marketing to power product discovery, comparison tools, and monetization strategies.
At FMTC, product feeds are normalized across multiple affiliate networks, allowing publishers and developers to access consistent, high-quality product data through a single API.
How the FMTC Product Feed API Works
The FMTC Product Feed API provides access to millions of products from thousands of merchants in one standardized format. Instead of integrating with multiple affiliate networks individually, users can query a single endpoint and retrieve clean, normalized data.
Key Benefits:
- Unified access to multiple affiliate networks
- Normalized product attributes across merchants
- Scalable API for large datasets
- Easier integration for developers and publishers
This makes it ideal for building:
- Product comparison engines
- Deal and coupon sites
- Content-driven affiliate sites
- Shopping search experiences
GTIN vs SKU: What’s the Difference?
Understanding product identifiers is essential when working with product feeds.
GTIN (Global Trade Item Number)
- Universal identifier
- Consistent across all retailers
- Best for matching identical products across merchants
SKU (Stock Keeping Unit)
- Merchant-specific identifier
- Unique only within a single retailer
- Not reliable for cross-merchant matching
Why It Matters
If you’re building a product comparison or aggregation tool, GTIN is the preferred identifier because it allows you to group identical products across different merchants. SKU is useful for internal tracking but less effective for broader integrations.
Common Product Feed Questions
What data is included in a product feed?
A typical product feed includes:
- Product name and description
- Price and availability
- Image URLs
- Merchant and brand information
- Product identifiers (GTIN, SKU)
- Affiliate tracking links
How often is product feed data updated?
Update frequency varies by merchant and network, but FMTC continuously ingests and refreshes product data to ensure accuracy and consistency.
Does FMTC’s Product Feed include inventory status?
The field “Available” indicates whether the product is currently available for purchase or out of stock. This value can be updated in the network by the merchant. FMTC updates the Product Feed daily to ensure that all fields are current.
How large are product feeds?
Product feeds can range from thousands to millions of records depending on the merchant. Using an API instead of static downloads helps manage this scale efficiently.
Which networks have product feeds on FMTC?
Not all networks supported in the Deal Feed are supported in the Product Feed. FMTC currently supports these networks:
- Ascend (Pepperjam)
- Awin
- Commission Factory
- CJ
- Impact
- LinkConnector
- Rakuten
Turn clean product data into better user experiences
With daily updates, standardized fields, and flexible API access, FMTC’s Product Feed helps you keep your content accurate, fresh, and optimized for conversions.
👉 Get started with a publisher subscription: https://www.fmtc.co/get-started/
As always, our team is ready to help you! If you have any questions or concerns, feel free to contact your account manager or email us at [email protected]. Curious about other FMTC technologies? Find more information on FMTC’s tools in Tech Corner: