This week in FMTC’s Affiliate Roundup: Hello Partner, formerly PerformanceIN, has launched. Shoptrue releases a beta to the general public. Meet these newcomers and catch up on other affiliate news in our roundup!
Best Practices, Explainers and Predictions
Brands are losing the loyalty fight to affiliates – how to set yourself up for success
Why it’s vital for merchants to provide their affiliates with quality content and promotions.
M&A, New Entrants and Raises
Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta
Carlyle Group acquires Global Performance Marketing Award winner Incubeta.
Goodbye PerformanceIN, Hello Partner
Hello Partner, welcome to the channel.
Source: Hello Partner
Case Studies, Profiles and Awards
AI-driven fashion platform Shoptrue constantly learns its users shopping habits
Shoptrue beta bets on A.I. to curate content for users.
Link rot — an old marketing challenge that deserves every publisher’s attention
How you might be losing customers and dollars to link rot.
New PMA Whitepaper On Browser Extensions And Toolbars
“DSP: A Quick Reference Guide” is available for download.
Shoppers prefer to purchase via mobile phone after visiting stores
Survey results indicate consumers prefer retailers that provide more seamless in-person-to-online shopping experience.
Source: Marketing Tech News
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
YouTube tests out monetization for Shorts.
Events, Webinars and Podcasts
Affiliate Huddle April 2023
Networking opportunities in Brighton, UK, for affiliates, agencies, and advertisers.
Don’t Worry, IAB Happy! – Gai Le Roy, IAB Australia
An interview with Gai Le Roy, CEO of IAB Australia.
Source: Flex Your Hustle
A ‘credible alternative to Google and Amazon’: Klarna brings its price comparison tool to Europe
Klarna is aiming to be a “single shopping destination.”
Get a Head Start on 2023: Affiliate Solutions from FMTC
How merchants and affiliates can start taking advantage of FMTC products and services to reach their 2023 goals.
More Retailers Opt For Thanksgiving Closings
Stores might be closed for Turkey Day, but Black Friday sales have been in full swing online since October.
Retailers balance holiday promotions with a budget-conscious consumer
Duluth Pack, Mountain Khakis, and Sea Bags share their holiday 2022 strategies.
Source: Digital Commerce 360
TikTok Shop Opens Ecommerce In U.S.
TikTok opens the doors to its shop – but it’s invitation only (for now).