Affiliate Roundup: Hello Partner, Shoptrue, and More

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This week in FMTC’s Affiliate Roundup: Hello Partner, formerly PerformanceIN, has launched. Shoptrue releases a beta to the general public. Meet these newcomers and catch up on other affiliate news in our roundup!

Best Practices, Explainers and Predictions

Brands are losing the loyalty fight to affiliates – how to set yourself up for success

Why it’s vital for merchants to provide their affiliates with quality content and promotions.

Source: JEBCommerce

M&A, New Entrants and Raises

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Carlyle Group acquires Global Performance Marketing Award winner Incubeta.

Source: PerformanceIN

Goodbye PerformanceIN, Hello Partner

Hello Partner, welcome to the channel.

Source: Hello Partner

Case Studies, Profiles and Awards

AI-driven fashion platform Shoptrue constantly learns its users shopping habits

Shoptrue beta bets on A.I. to curate content for users.

Source: TechCrunch

Link rot — an old marketing challenge that deserves every publisher’s attention

How you might be losing customers and dollars to link rot.


New PMA Whitepaper On Browser Extensions And Toolbars

“DSP: A Quick Reference Guide” is available for download.

Source: PMA

Shoppers prefer to purchase via mobile phone after visiting stores

Survey results indicate consumers prefer retailers that provide more seamless in-person-to-online shopping experience.

Source: Marketing Tech News

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

YouTube tests out monetization for Shorts.

Source: MediaPost

Events, Webinars and Podcasts

Affiliate Huddle April 2023

Networking opportunities in Brighton, UK, for affiliates, agencies, and advertisers.

Source: brightonSEO

Don’t Worry, IAB Happy! – Gai Le Roy, IAB Australia

An interview with Gai Le Roy, CEO of IAB Australia.

Source: Flex Your Hustle


A ‘credible alternative to Google and Amazon’: Klarna brings its price comparison tool to Europe

Klarna is aiming to be a “single shopping destination.”

Source: TechCrunch


Get a Head Start on 2023: Affiliate Solutions from FMTC

How merchants and affiliates can start taking advantage of FMTC products and services to reach their 2023 goals.

Source: LinkConnector

Affiliate Adjacent

More Retailers Opt For Thanksgiving Closings

Stores might be closed for Turkey Day, but Black Friday sales have been in full swing online since October.

Source: MediaPost

Retailers balance holiday promotions with a budget-conscious consumer

Duluth Pack, Mountain Khakis, and Sea Bags share their holiday 2022 strategies.

Source: Digital Commerce 360

TikTok Shop Opens Ecommerce In U.S.

TikTok opens the doors to its shop – but it’s invitation only (for now).

Source: MediaPost

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