With the online coupon market valued at approximately $4 billion per year (USA Today), and the CMO Council reporting 71% of US internet user purchases are influenced by coupons and discounts, promotions are here to stay.
How to Recruit Affiliates
Since publisher recruitment is a hot topic for any affiliate program, I’ll give you 5 tips on recruiting and let you know how FMTC can help.
Five Fatigue Fighters to Energize Your Work Day
I’ve recently been struggling to stay energized while working and knew I needed to do some research. I found some great tips to share with you anytime you feel like all you want to do is sleep on the job!
How Are Your Logos?
Tips for optimizing logos for FMTC and affiliate network distribution. Many merchants do not provide logos or provide low-quality images that appear blurry and unappealing. Here’s how to fix that!
Getting Back to Business after Vacation
Once the fun is over, we must get back into the groove of work. This is more challenging than it seems, so here are some tips to help get you back into a productive work mode.
New PMA Whitepaper – The Benefits of Using Coupons
Should you offer coupons for your affiliate program and if so, what is the best strategy? A new whitepaper from the PMA addresses this question and others.
FMTC Placement Infographic for Merchants and OPMs
We have multiple opportunities for you to get increased exposure and access additional tools. I’ve created a new infographic that lists all your options.
5 Ways to Reach Millennials With Your Coupon Strategy
Whether you are a millennial like me or any other generation, this demographic can be a bit of a challenge when it comes to marketing.
PMA News – Online Shopping Survey
Have you ever wondered what consumers really think about shopping online? You may want to know why they prefer online stores and how you can use that knowledge to expand your online marketing. You’re in luck
3 Helpful Sites for Performance Marketing
There are so many sites and resources available where you can learn more about affiliate marketing that it might be hard to know where to start. To help narrow it down, I’ve highlighted three sites that you can reference anytime you need information or just want to stay up to date in the industry.