Archive
How FMTC’s Deal Rankings Affect You
September 1, 2015
July 1, 2023
This week in FMTC’s Affiliate Roundup: The FTC’s new Endorsement Guidelines are here, affecting influencers, publishers, brands, and more; we look at plenty of research around referral marketing, EU e-commerce, and coupons; Shopify’s new feature connects with affiliates directly; and CNN Underscored’s creator joins one of our favorite podcasts.
Best Practices, Explainers, and Opinion
FTC Updates Disclosure Guidelines for Affiliates and Influencers
The FTC’s Endorsement Guidelines are here.
Source: Tricia Meyer
Referral Marketing Statistics By Consumer Behavior, Incentives Offered, Demographics, Referral Gap, Reward Type and Popular Method
Among the findings: Referred customers have a 37% retention rate.
Source: Enterprise Apps Today
Events, Webinars, and Podcasts
Smooth Operator. Episode 2. Bryce Widelitz, Vice President, Publisher Innovation, impact.com
The creator behind CNN Underscored joins the podcast.
Source: Martech Record
M&A, New Entrants, and Raises
Shopify unveils new feature to connect UK sellers with influencers
The new “Collabs” feature operates much like an affiliate network.
Source: Startups
Case Studies, Profiles, and Awards
Meet the 2023 ThinkTank Network Award winners
The winners were celebrated at ThinkTank US this past week.
Source: ShareASale
Martech Record Releases 2023 Affiliate Marketing Platform Buyer’s Guide
Check out tech and spending trends alongside platform reviews.
Source: Martech Record
Affiliate Adjacent
MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart
The platform’s operations are already ceasing as of June 30.
Source: AdExchanger
Google, Microsoft Create More Ways To Let Consumers Shop
Bing’s efforts utilize AI, while Google’s updates allow shoppers to click directly into the checkout page of a retailer’s site.
Source: MediaPost
EXCLUSIVE: Majority of Shoppers Reach for Private Label Products, Coupons
A YouGov survey shows inflation-inspired trends.
Source: Progressive Grocer
Charts: Ecommerce in the E.U. 2022
These graphs show the state and trends of e-commerce in the EU.
Source: Practical Ecommerce