Affiliate Roundup: New FTC Guidelines, ThinkTank Awards, & More

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This week in FMTC’s Affiliate Roundup: The FTC’s new Endorsement Guidelines are here, affecting influencers, publishers, brands, and more; we look at plenty of research around referral marketing, EU e-commerce, and coupons; Shopify’s new feature connects with affiliates directly; and CNN Underscored’s creator joins one of our favorite podcasts.

Best Practices, Explainers, and Opinion

FTC Updates Disclosure Guidelines for Affiliates and Influencers

The FTC’s Endorsement Guidelines are here.

Source: Tricia Meyer

Referral Marketing Statistics By Consumer Behavior, Incentives Offered, Demographics, Referral Gap, Reward Type and Popular Method

Among the findings: Referred customers have a 37% retention rate.

Source: Enterprise Apps Today

Events, Webinars, and Podcasts

Smooth Operator. Episode 2. Bryce Widelitz, Vice President, Publisher Innovation,

The creator behind CNN Underscored joins the podcast.

Source: Martech Record

M&A, New Entrants, and Raises

Shopify unveils new feature to connect UK sellers with influencers

The new “Collabs” feature operates much like an affiliate network.

Source: Startups

Case Studies, Profiles, and Awards

Meet the 2023 ThinkTank Network Award winners

The winners were celebrated at ThinkTank US this past week.

Source: ShareASale

Martech Record Releases 2023 Affiliate Marketing Platform Buyer’s Guide

Check out tech and spending trends alongside platform reviews.

Source: Martech Record

Affiliate Adjacent

MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

The platform’s operations are already ceasing as of June 30.

Source: AdExchanger

Google, Microsoft Create More Ways To Let Consumers Shop

Bing’s efforts utilize AI, while Google’s updates allow shoppers to click directly into the checkout page of a retailer’s site.

Source: MediaPost

EXCLUSIVE: Majority of Shoppers Reach for Private Label Products, Coupons

A YouGov survey shows inflation-inspired trends.

Source: Progressive Grocer

Charts: Ecommerce in the E.U. 2022

These graphs show the state and trends of e-commerce in the EU.

Source: Practical Ecommerce

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