Affiliate Roundup: The “Wirecutter Effect,” Newsletter Strategies, and More

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This week in FMTC’s Affiliate Roundup, we look at the “Wirecutter Effect” – a phenomenon wherein a merchant sees a surge in sales when one of their products is included in the Wirecutter Pick. We also highlight a discussion on newsletter strategies in an interview with Vox Media’s Camilla Cho. Read on below!

Best Practices, Explainers and Predictions

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

The “Wirecutter effect” and tips on how to replicate Wirecutter’s winning strategies.

Source: Ahrefs

Case Studies, Profiles and Awards

A Q&A with Vox Media’s Camilla Cho on the publisher’s commerce newsletter expansion

A look at some strategies the big publisher is considering when making deals available for its audience.

Source: Digiday

Affiliate Marketing Fraud Now a $3.4 Billion Problem, New Study Finds

A study by CHEQ indicates a potential $3.4 billion loss in 2022.

Source: MarTech Series

Average Order Value For Affiliate Sales Rose 18% In April

A comparison of affiliate sales performance.

Source: MediaPost

Events, Webinars and Podcasts

Clarion’s iGB Affiliate and Affiliate Summit partner up to launch new event in Berlin

Affiliate Summit and iGB Affiliate to host Affiliate Meet Markt in Berlin on October 26-27.

Source: Yogonet

Affiliate Adjacent

Google takes yet another run at ecommerce — and Amazon

Google exec Prabhakar Raghavan and his team unveil new features that might put Amazon on its heels.

Source: Digital 360

U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer

Expectations for future ad spend continue to be high.

Source: MediaPost

Pinterest acquires AI-powered shopping startup The Yes, co-founded by former Stitch Fix exec

Pinterest adds yet another feature to bulk up its online shopping experience.

Source: TechCrunch

Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024

Amazon is projected to take nearly 15% of the US retail market share by 2026.

Source: MediaPost

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