This week in FMTC’s Affiliate Roundup, we look at the “Wirecutter Effect” – a phenomenon wherein a merchant sees a surge in sales when one of their products is included in the Wirecutter Pick. We also highlight a discussion on newsletter strategies in an interview with Vox Media’s Camilla Cho. Read on below!
Best Practices, Explainers and Predictions
Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing
The “Wirecutter effect” and tips on how to replicate Wirecutter’s winning strategies.
Case Studies, Profiles and Awards
A Q&A with Vox Media’s Camilla Cho on the publisher’s commerce newsletter expansion
A look at some strategies the big publisher is considering when making deals available for its audience.
Affiliate Marketing Fraud Now a $3.4 Billion Problem, New Study Finds
A study by CHEQ indicates a potential $3.4 billion loss in 2022.
Source: MarTech Series
Average Order Value For Affiliate Sales Rose 18% In April
A comparison of affiliate sales performance.
Events, Webinars and Podcasts
Clarion’s iGB Affiliate and Affiliate Summit partner up to launch new event in Berlin
Affiliate Summit and iGB Affiliate to host Affiliate Meet Markt in Berlin on October 26-27.
Google takes yet another run at ecommerce — and Amazon
Google exec Prabhakar Raghavan and his team unveil new features that might put Amazon on its heels.
Source: Digital 360
U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Expectations for future ad spend continue to be high.
Pinterest acquires AI-powered shopping startup The Yes, co-founded by former Stitch Fix exec
Pinterest adds yet another feature to bulk up its online shopping experience.
Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024
Amazon is projected to take nearly 15% of the US retail market share by 2026.