Affiliate Roundup: U.S. Affiliate Spend Record, Discord on the Rise, & 40+ Affiliate Tools Unveiled

This week in FMTC’s Affiliate Roundup: U.S. affiliate marketing drove a record $113 billion in ecommerce sales in 2024. Discord is gaining traction as a unique affiliate marketing tool by fostering genuine community engagement and monetization. Dustin Howes reveals 40+ innovative affiliate management tools that enhance recruitment, tracking, outreach, SEO, and influencer marketing.

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• The “US Publishers: Selecting Performing Advertisers” event on August 3 at the New York Marriott Marquis, hosted by Moonpull, focuses on the state of affiliate tracking in 2025, covering tracking technologies, consent, attribution challenges, and revenue growth strategies, with expert discussions and networking for senior industry professionals.

• Dustin Howes unveils a comprehensive list of 40+ cutting-edge affiliate management tools revolutionizing recruitment, tracking, outreach, SEO, and influencer marketing for smarter affiliate programs.

• A January 2024 Awin–Forrester study found affiliate marketing delivers strong ROI but remains underfunded, with 78% of marketers planning to boost investment.

• Affiliate marketing in the U.S. generated a record $113 billion in e-commerce sales in 2024, according to a study by the Performance Marketing Association.

• Discord is emerging as a powerful, underused tool for affiliate marketing by enabling authentic community engagement and link monetization.

• By 2025, digital marketing will focus on AI personalization, data privacy, immersive experiences, and social commerce growth.