This week in FMTC’s Affiliate Roundup: From Tesla and Goodwill to Pinterest and popcorn, we’re exploring several new and upcoming ways to make money in the affiliate and referral space — and some possibly outdated ones.
Case Studies, Profiles, and Awards
Wirecutter tests new content on different platforms to increase affiliate revenue
Wirecutter identifies and explores new avenues to diversify and strengthen relationships with affiliates.
GoodwillFinds brings on new executives with plans to hit 1 million listings by the end of the year
Though they’re on the newer side in the affiliate space, GoodwillFinds is looking to scale quickly.
Source: Modern Retail
Tesla brings back European referral program as end of Q1 nears
Tesla’s real-life affiliate program comes back revamped, offering “Loot Box Credits” to successful referrers.
How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
Following the successful merger two years in the making, Dotdash Meredith continues to innovate, integrate, and look forward.
How a Quebec-Based Snack Maker’s Play Into Affiliate Marketing Fizzled
Affiliates share details — and the lessons learned — from a partnership that didn’t quite take off.
Source: The Esports Advocate
Life on the Other Side: Why Do Publishers Get Such a Raw Deal?
Kevin Edwards shares his thoughts on user experience in the affiliate industry.
Source: Hello Partner
Pinterest is testing new ways to shop in Shuffles collages
Pinterest’s sister products, including Shuffles and Catalogs, are exploring new integrations, such as online shopping, to increase user and brand value.
Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer.
A closer look at some data behind cookies in the ad space.