FMTC News
The Future Monetization Model for Affiliate
April 12, 2023
July 22, 2023
This week in FMTC’s Affiliate Roundup: Big changes on cookies and their alternatives are expected in the coming months, and Big Tech and marketers alike prepare for the shake-up. We also celebrate the Influencer Marketing Awards winners!
Best Practices, Explainers, and Opinions
Many Cookieless Alternatives Still Rely On IDs – That Has To Change
Fewer than half of advertisers are well informed on alternatives to cookies for tracking.
Source: AdExchanger
Case Studies, Profiles, and Awards
Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023
Awards included Best Use of a Small Budget, Best Fashion & Beauty Campaign, Best Gaming Campaign, and Rising Star of the Year.
Source: Hello Partner
Affiliate Adjacent
How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies
Read up on how to stay ahead with the new changes, which are slated to roll out to 99% of users by mid-August.
Source: Hello Partner
Apple Mail to Remove URL Tracking Parameters
Meanwhile, the latest iOS — expected in September — will bring more privacy for users and more work for marketers.
Source: Practical Ecommerce
