Affiliate Roundup: Tracking, Monetization Models, & More

This week in FMTC’s Affiliate Roundup: Learn best practices for tracking in your affiliate program as well as what new iOS updates could mean. Plus, two major platforms announce new monetization models.

Best Practices, Explainers, and Opinions

iOS 17 Won’t Destroy Affiliate Marketing

The industry prepares for Apple’s tighter privacy protections and what they may mean for tracking.

Source: Hello Partner

6 affiliate tracking methods [+ the outcomes of getting it right]

Check out these best practices for effective tracking in your affiliate program.

Source: impact.com

The Battle for Middle Earth: A Performance Marketer’s Guide to the Affiliate Channel’s Savings Space

Greg Kim walks us through the four major “kingdoms” in the industry.

Source: Martech Record

Case Studies, Profiles, and Awards

How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content

Affiliate links are the bread and butter of Ziff Davis’s portfolio, but “the real opportunity is in branded content that tells a story.”

Source: AdExchanger

Affiliate Adjacent

YouTube is lowering the barrier to be eligible for its monetization program

The YouTube Partner Program is now open to those with 500 subscribers, down from the prior requirement of 1,000.

Source: TechCrunch

Twitch’s new Partner Plus program offers some streamers a 70/30 revenue split

Twitch introduces a new monetization tier for creators that mirrors an old model but with a twist.

Source: TechCrunch