Affiliate Roundup: The Antitrust Suit Kicks Off, Attention Measurement, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Attention measurement legitimizes with accreditation. TikTok is under fire for the same monopoly-like tactics that landed Google in the DOJ’s courts this week.

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• The trial we’ve all been waiting for kicked off this week. What’s at stake — for better or worse?

• Rightlander launches Trackback, offering detailed traffic insights, improved compliance, and optimized marketing strategies.

• The IAB moves to legitimize attention measurement, hoping to have guidelines by the end of 2025.

• In light of antitrust claims against Google, TikTok is under scrutiny for similar tactics.