FMTC News
Why should you start an affiliate program in 2023?
January 24, 2023
October 6, 2023
This week in FMTC’s Affiliate Roundup: Give these podcasts a listen to learn more about Martech Record, full-margin shoppers, Awin’s evolution, and more. Meanwhile, don’t miss out on nominating affiliate industry leaders for the PMA Board of Directors this month. Finally, Adobe and Google have some major updates.
Events, Webinars, & Podcasts
2024 PMA Board Of Directors Nominations Open
Nominations are now welcome for the five seats up for grabs, to begin duties in January.
Source: The Performance Marketing Association
Exploring Affiliate Trade – with Martech Record
The founder of Martech Record speaks about the industry past and present.
Source: Affiverse
Reaching discount buyerswithout risking full-margin acquisition
A three-step strategy to maximizing revenue without jeopardizing full-margin shoppers.
Source: RSS.com
A new vision for affiliate marketing with the Awin board
Awin execs discuss the recent — and forthcoming — evolution of the affiliate platform.
Source: Awin
Smooth Operator, Season 1, Episode 3 — Breton Fischetti, Vice President of Commerce at Recurrent Ventures
Recurrent Ventures’ VP of Commerce walks us through his career journey.
Source: Martech Record
Affiliate-Adjacent
Google restricts click trackers for Google Ads
In Google’s latest change, only approved click trackers are allowed — otherwise, your ads could be rejected.
Source: ShareASale/Awin
Adobe forecasts online holiday spending will exceed $221 billion
The latest holiday spending projections show an almost-5% increase YOY.
Source: Digital Commerce 360