We saw platform launches and advances in tech this week. Admitad followed up a successful beta with an official launch of Monetize Network. And perhaps one of the more interesting recent launches is Merriam-Webster’s monetized review site. Read these articles and more in our roundup!
Best Practices, Explainers and Predictions
The FTC publishes proposed changes to “Guides Concerning the Use of Endorsement and Testimonials in Advertising” to include a new example for affiliate marketing, endorser liability, and more.
Source: Tricia Meyer
M&A, New Entrants and Features
After last year’s beta version brought in $260 million in gross merchandise value, Admitad officially launches Monetize Network.
Awin offers a new certification for agency account managers.
After 191 years of defining words, Merriam-Webster starts cashing in on affiliate marketing with product reviews
The popular dictionary now doles out more than definitions.
Source: Niche Pursuits
Case Studies, Profiles and Awards
Awin was one of the biggest winners of the night, taking home six PMAs.
Blackstone makes a big investment in online publishing.
Source: The Wall Street Journal
With revenue up 48%, Future staff reap early rewards.
Source: Press Gazette
The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2
In the first full quarter since Buzzfeed, HuffPost, and Complex Networks merged, Buzzfeed, Inc. posted an increase of 26% YoY.
Events, Webinars and Podcasts
Dos and don’ts of affiliate marketing advertisements.
Source: Profitable Performance Marketing
CJ’s Aruna Bhagtani and CreatorIQ’s Jason Jay Sharma discuss how strategic partnerships promote advances in tech.
The search engine’s newest ad campaign uses its soundtrack to emphasize online privacy (or lack thereof).
If it moves forward, Google (and perhaps other big tech companies like Meta) would have to back out of other companies involved in advertising.