This week in FMTC’s Affiliate Roundup: Google’s new content ranking system shakes things up — but that doesn’t mean it’s a bad thing. Meanwhile, Shein continues to scale, Amazon’s fake reviews have implications on trustworthiness, and the newly formed Dotdash Meredith unveils a new advertising tool. While you’re here, don’t miss The PMA’s attribution data survey.
Best Practices, Explainers, and Opinions
How affiliate marketing drives growth not cannibalisation
Explore seven benefits of an effective affiliate program.
The New Google Changes Are Good for Affiliates (Not Bad)
Adam Riemer makes a case for Google’s new quest for “hidden gems.”
Source: Adam Riemer Marketing
Dotdash Meredith debuts intent-based ad targeting tool
Pros and cons of Dotdash Meredith’s new advertising feature.
Affiliate Attribution: Share Your Thoughts!
Publishers, agencies, networks, and advertisers are invited to complete this survey about attribution data.
Source: The Performance Marketing Association
Shein Marketplace Launches in the U.S.
Already a sizable retailer, Shein continues to grow its presence with sellers in the U.S.
Source: Marketplace Pulse
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Perhaps unsurprisingly, the more reviews seem to be false, the more consumer trust seems to falter.
Just 1% of consumers do not utilise subscription shopping services
Check out dozens of statistics highlighting consumer behavior in subscription shopping.
Source: Marketing Tech News