Affiliate Roundup: Surveillance Pricing, Referral Solutions, and Influential’s New Owner

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: The network responsible for over 3.5 million influencers has a new owner. The FTC begins to require disclosure for dynamic pricing. A new report highlights affiliate marketing trust and reliability.

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• Sovrn integrates its programmatic expertise into the affiliate marketing sector with a unified optimization approach.

• impact.com introduces impact.com/advocate, a new referral solution that enhances brand credibility and accelerates revenue growth.

• Google backtracks on cookies — what does this mean for affiliate marketing?

• Affiliate marketing scores high in customer trust, especially with the younger crowd.

• Perplexity AI announces it will share ad revenue with outlets cited by its chatbot.

• Publicis Groupe acquires influencer network Influential — and its 3.5 million creators — for a reported $500 million.

• FTC begins to require disclosure over “surveillance pricing.”