Affiliate Roundup: Sovrn Launches Monetization Tools, RBL Debuts Score, Threads Cuts Creator Bonuses, & More

This week in FMTC’s Affiliate Roundup: Sovrn launched Sovrn for Creators, a new platform that helps creators easily monetize content through affiliate tools. RBL launched TruPartner Score™ to help brands find top affiliates using performance data. Threads quietly ended its creator bonus program.

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• ShopMy launched an AI-powered shopping site to let users buy from influencer-curated storefronts via affiliate links.

• RBL (Round Barn Labs) has introduced TruPartner Score™, a proprietary algorithm designed to help tech brands identify and partner with the most authentic, high-performing affiliates and influencers based on data-driven insights and performance history. 

• Threads quietly ended its creator bonus program, stopping payouts and removing official references.

• Sovrn launched Sovrn for Creators, a new platform that helps creators easily monetize content through affiliate tools, fast onboarding, and access to 50,000+ merchants.

• Adam Mosseri officially confirmed that using the phrase “link in bio” in an Instagram caption does not reduce a post’s reach, debunking the persistent rumor that it hurts visibility.

• Dotdash Meredith has rebranded as People Inc., adopting the name of its flagship title to re-anchor its identity around trusted, human-centered brands amid AI-driven disruptions to search-based media strategies.

• Tune and CAKE merged under one vision to unify their affiliate marketing strengths within Constellation Software.