Affiliate Roundup: Social Media Giants on the Rise

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Snapchat, Pinterest, and Reddit (oh my!) roll out new features and tools. A new SaaS model emerges in the publisher tech world.

• Snapchat introduces Sponsored Snaps and Promoted Places within its app.
  
• Meanwhile, Pinterest, having been enjoying an uptick in advertising features and performance over the years, announces Performance+.
  
• Reddit gives advertisers keyword targeting within the home feed and specific threads.
  
• Sovrn introduces a new SaaS model that saves on ad tech fees.
  
• Partnerize’s VP of Global Partnerships weighs in on cashback cookies.