Affiliate Roundup: Full-Funnel Planning, Gen Z Trends, Shareback, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Take a closer look at full-funnel planning and strategies, learn about an elevated affiliate reward program called Shareback, and more.

• Gen Z’s ecommerce habits require brands to focus on social media, sustainability, and advanced AI technologies.
  
• Full-funnel affiliate planning enhances customer journey engagement, integrating strategy, partner alignment, and personalized data for growth.
  
• Termination threats to affiliates are demotivating and, at worst, counterproductive.
  
• Merge influencer reach with affiliate conversion to maximize full-funnel marketing success.
  
• WeShop launches new program “Shareback” to elevate and reward affiliate relationships.
  
• Take a look at these important affiliate marketing terms, models, and strategies to enhance your program.